Swiss watch brand Bell & Ross presents a new BR 05 timepiece based on the Horolum series.
In 2017, Bell & Ross presented the BR 03-92 Horolum. Its numerals and indices are embedded with one of the most powerful Super-LumiNova® coatings, the C5. The lume has an intense green colour, reminiscent of that used to light airport runways at night.
The Horolum series now presents a new version based on the BR 05, the sporty-chic collection designed for urban life. The watches in this collection revisit the brand’s iconic case. The designers have rounded the corners for a more elegant and mainstream result. The integrated “full metal” straps are one with the cases, forming a coherent whole.
From the original BR 03-92 Horolum, the BR 05 Horolum new timepiece has retained the bead-blasted steel of the case and the photo-luminescent coating of the indices on the dial.
The hands and indices of the BR 05 Horolum are covered in Super-LumiNova® C5, the most powerful photoluminescent coating that exists. It quickly accumulates light before rendering it in the dark with long-lasting intensity, thereby guaranteeing a high level of luminescence and excellent legibility at night. Its green colour, already intense during the day, is even more powerful at night.
The Horolum series has enjoyed resounding success. It has become a signature finish at Bell & Ross. The collection is characterised by the exclusive use of steel, including for the strap. The metal benefits from an innovative bead-blasted finish, lending the watch a matt mineral appearance and creating an impression of purity.
Like the case, the dial is made from bead-blasted steel, combining to form a uniform whole. This consistent treatment is reminiscent of urban constructions. The graphic design strives for purity and legibility. Only the essential indications are retained. The photoluminescent indices ensure perfect clarity when reading the time, even in the dark.
The sapphire crystal base of the watch offers an attractive view of the automatic CAL.321 Swiss mechanism. This movement features a 360° oscillating weight inspired by the wheel rims on sports cars.
This BR 05 Horolum is a limited boutique edition of 250 pieces. It is exclusively available in the 15 Bell & Ross boutiques around the world.
Model: Bell and Ross BR 05 HOROLUM 250 Limited edition
360° oscillating weight
Hours, minutes, seconds and date
40 mm wide
Crystal: sapphire with anti-reflective coating
Water-resistance: 100 metres
Matt grey dial
Applique indices filled with Super-LumiNova®
Metal skeletonised Super-LumiNova®-filled hour and minute hands
Black rubber or micro-blasted steel
Folding buckle in micro-blasted steel
Limited edition of 250 pieces