TAG Heuer Formula 1 Senna Special Edition

This new TAG Heuer Formula 1 chronograph pays tribute to the legend of Ayrton Senna.

On November 3rd 1991, Ayrton Senna took the chequered flag at the Australian Grand Prix, claiming his sixth victory of the season and winning the Formula 1 World Championship. A TAG Heuer ambassador since 1988, the Brazilian driver dominated the supreme discipline of motor racing, becoming World Champion in 1988, 1989, and 1991.

30 years ago, Ayrton Senna became the youngest Formula 1 driver to win three world championships. Today, to celebrate Ayrton Senna’s achievements, TAG Heuer and Senna brand launch a new SENNA Special Edition from the TAG Heuer Formula 1 collection in celebration of Ayrton Senna’s achievements.

One of the features of the timepiece is the embossed black leather bracelet, a reference to the S/EL that Senna used to wear on his TAG Heuer. The iconic bracelet was the first to be made by TAG Heuer. Its distinctive unique S-shaped design is highly recognizable. The bracelet’s leather has yellow stitching and also features a black steel clasp with double safety system push buttons.

The TAG Heuer Formula 1 Senna Special Edition colour scheme features yellow and black, paying tribute to Senna’s iconic colours. The yellow tone is present throughout this 2021 edition, starting with the famous double S (the Brazilian driver’s iconic brand), which crowns the bezel at 12 o’clock, alongside the Senna name.

The double S signature can be found on the dial too, where they are incorporated in the 6 o‘clock subdial. The grey anthracite dial houses classic hour, minute, and second indicators at 6, 9, and 3 o’clock, and is decorated with a discrete “TAG Heuer Formula 1” reminder.

The TAG Heuer Senna Special Edition 2021 also features an ultra-resistant black ceramic bezel, again accentuated by a delicate yellow border that underlines the elegance of the timepiece. The number 400 is engraved on the bezel, in a subtle reference to the 400 km/h speed that has never been reached in Formula 1.

The hour hand and indexes are treated with Super-LumiNova® to ensure optimum legibility in all situations. This special edition features a quartz movement and is water-resistant to 200 meters (20 bar).

An image of the Brazilian driver’s iconic helmet is engraved on the caseback and alongside a special engraving of the words “SENNA SPECIAL EDITION”.

Technical details

Model: Tag Heuer Formula 1 Senna Special Edition
Reference CAZ101AJ.FC6487


43 mm diameter
Black DLC Steel sand blasted case
Black brushed ceramic fixed tachymeter bezel
Flat sapphire crystal
Black DLC steel screw down crown at 3 o’clock
Stainless-steel screw-down caseback with special engraving SENNA SPECIAL EDITION
Water-resistant to 200 metres (20 bar)

Anthracite sunray-brushed dial
Black flange with 60 second/ minute scale
3 counters:
– 3 o’clock: black “azurage” permanent second indicator, rhodium-plated polished hand
– 6 o’clock: black “azurage” hour chronograph counter, 1/10th second chronograph counter rhodium plated hand
– 9 o’clock: black “azurage” minute chronograph counter rhodium-plated hand
Black gold plated applied indexes with Super-LumiNova®
Black gold plated polished hour and minute hands with white Super-LumiNova®
Black gold plated central hand
White TAG HEUER printed logo
4 o’clock angled date

Embossed Black calfskin strap with black lining with S Link pattern
Steel double folding clasp with double safety system push buttons, TAG Heuer shield

Available from
November 2021

Retail price
Switzerland: 2,250 CHF
Europe: 2,200 EUR
Great Britain: 1,900 GBP
North America: 2,300 USD
Japan: 250,000 JPY
Hong Kong: 18,550 HKD

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