SEVENFRIDAY launches PS2/01, a new iteration of its popular S2/01 model. This new automatic timepiece boasts some subtle refinements for a bold and aggressive look. First the inner gunmetal bezel encircles firmly the hour/minute ring where 10 applied bronze indexes strongly state their positions, even glowing when night falls.


The dial is vertically striped, leaving only space for the essential, and a bold arrow highlighting the seconds’ disk. The animation ring in galvanised antique brass brings about an industrial, utilitarian feel.


The self-winding MIYOTA 82S5 movement provides a power reserve of 40 hours once fully wound.


The watch case is mounted with a flat top stainless steel bezel with a large bevel. PS2/01 also incorporates the characteristic SEVENFRIDAY features like the 5-layers dial construction and the embedded NFC technology.

Technical details


5 layers construction, 23 applied. Skeletonized dial
Fine sandblasted gun metal dial ring. Rhodium circular brushed hour/minute ring, with 10 applied in bronze galvanic treatment, refilled with white luminous painting
Three-tones dial with plates and décors in gun metal, bronze and rhodium galvanic colors
Large 5 pieces applied above the dial at 4h30 pointing on the small second disc
Applied “Côtes de Genève” décor in sandblasted rhodium, framed with thin polished upmr stickers
White luminous painting on hour, minute hands and on the small second pointer

Three pieces, flat top bezel with large bevel, case (incl. animation ring) and case back with screws
Sapphire crystal with anti-reflective coating on the inner side
Stainless steel and black PVD bezel, stainless steel case body, case back and crown
Diameter: 47.6 x 47mm (W x H)
Thickness: 14.2mm
Three finishing bezel, fine sandblasted and polished, vertical brushed wall
Polished crown, polished case and case back
Crown diameter: 8mm
Animation ring in antique brass dual-PVD treatment
«7F» signature engraved on the side of the crown
3ATM water resistance

Automatic MIYOTA 82S5
40 hours power reserve
Hour / Minute / O-centered small second
Visible balance wheel

Black straight cut and padded genuine calf skin leather, with tone on tone stitchings
Genuine light sepia suede leather lining, hot-stamped with specific SEVENFRIDAY patterns
Strap width: 28 to 24mm

Special features
Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the caseback, allowing secured authentication and registration

Recommended retail price
1’230 CHF (ex. VAT)/ USD 1’290 (ex. VAT)/ EUR 1’145 (ex. VAT)