Swiss watchmaker Edox has became the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring.
The Edox Swiss Watches logo will be present on various BMW M Motorsport racing cars in the future. Edox has been involved in motorsport for many years. The Swiss watch manufacturer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rally Cross Championship and for the former Formula 1 team Sauber.
In 2008, Edox presented the Edox Chronorally, a revolutionary chronograph with new, sophisticated technical functions originally developed for rally drivers.
This watch was able to measure up to twelve different lap times in analog and accumulate them electromechanically. The characteristic watch with the oversized start and stop pusher quickly became a public favorite and is still a highlight of the Edox collection today.
BMW drivers will wear Edox Chronorally chronographs in titanium, steel and carbon in connection with this partnership. Edox Chronorally watches are assembled by hand in Les Genevez, Switzerland.
Alexandre Strambini, Chief Executive Officer Edox Swiss Watches, says: ‘‘Edox has a passion for motorsport in all its facets. This is evidenced by our long-term commitment to the international motorsport stage. We are delighted to extend this commitment to include our partnership with BMW M Motorsport. This partnership will inspire us to further deepen the exciting relationship between watch and car in terms of both product technology and aesthetics. Edox as well as BMW are international brands and thus our partnership should also be perceived globally.’’
Thomas Felbermair Vice President Sales and Marketing BMW M GmbH says: ‘‘All of us at BMW Motorsport are very happy to be with Edox and going forward in the future with the Junior Team, BMW M2 Cup as well as for the 24-hour race at the Nürburgring. Edox Swiss Watches is a brand with a history of over 135 years, which is characterized by mechanical precision and a spirit of innovation. Edox is a performance-oriented brand with ambitious goals, making it a perfect fit for our motorsport projects.‘‘