Singapore-based watch brand BOLDR Supply Company is starting an initiative to raise awareness and contribute funds towards fighting cancer. The project is inspired by real life experiences of members of the company and how cancer affects the physical health of its victims, with even larger detrimental effects on the mental health of patients and family members.
The Pink Fighter Project (PFP) is set to kick off in October 2021 with two brand new BOLDR Venture models, of which 25% of sales will be donated to cancer-related charities.
After successfully raising funds for Covid-19 relief charities via the Venture Field Medic, BOLDR Supply Company founder Leon Leong realised that the company’s resources could be further channeled towards a cause that is amongst the most difficult challenges humans have to grapple with – multiple forms of cancer. The sheer heartbreak, confusion, grief, and irreparable damage caused by cancer are not often fought alone, but together with loved ones who watch helplessly from the sidelines.
The project is selling two special versions of BOLDR Venture models, namely the PFP Field Medic and PFP Venture Earth.
BOLDR will manufacture 100 pieces of each model and donate 25% of sales. The watches are available for purchase only on BOLDR’s website and partner stockists beginning 1st October until sold out.
The supporting partners in this venture are: Windup Watch Shop from Brooklyn, NY, Seriouswatches of Netherlands, Timezone from Vietnam, Link & Tag from Taiwan, and FiveFortyFive from New Zealand.