MeisterSinger has unveiled the ‘Planet Earth’ limited edition watch, in close collaboration with WWF (World Wide Fund for Nature), one of the world’s leading nature conservation organizations.
With a limited edition of 500 pieces, the single-hand watch specialist wants to support the international work of WWF, which is committed to preserving the earth’s biodiversity, promoting the sustainable use of natural resources, and helping to reduce environmental pollution and wasteful consumption. For every watch sold, MeisterSinger and its business partners will waive an equal share of €200, which will be donated to WWF as direct support.
The concept of the Edition Planet Earth is complemented by a vegan watch strap made of apple fiber that is identical to real leather in terms of quality, looks, and wearing comfort. An environmentally friendly packaging rounds off the sustainability concept of this limited-edition timepiece. The basis is an FSC-certified cardboard box, which is covered with FSC-certified paper on the inside as well as on the outside. The cover cushion has a cover made of recycled velour fabric.
Incidentally, the strap and the packaging are also due to be introduced for all MeisterSinger’s series watches. Shortly, vegan leather-look straps will be available from the MeisterSinger online shop and the company intends to switch to sustainable cases as standard for all of its watches in the course of the year.
The brand’s popular Perigraph series watch with its 360° open date disk serves as the basis for this project. The jet-black dial encompasses the photorealistic representation of our home planet. The hour numerals from 01 to 12 are arranged in a circle, with an additional dot marking the half hours. As ever, the line index structure typical for MeisterSinger gives the wearer an easy way to read the time.
This Swiss made automatic watch has a 43mm diameter stainless steel case. The SW400 movement is visible through the glass caseback. The world-famous logo of MeisterSinger’s collaboration partner, the panda with the WWF lettering, adorns the glass back of the Edition Planet Earth.
The Edition Planet Earth is available in the following countries: Austria, Belgium, Denmark, Finland, France, Germany, India, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the United Arab Emirates (UAE), and the United Kingdom.
Edition Planet Earth – limited to 500 pieces
Sellita SW 400, Automatic
38 h power reserve
Diameter: 43 mm
Stainless steel, 6 screws exhibition back with motif print, 5 bar, sapphire glass
Black with photo-realistic print of the earth
Vegan plain leather, black with contrast stitching
Recommended retail price
1, 990 Euros
End of October