The Geneva Watch Days 2021 exhibition is to be held from 30 August to 3 September

After the successful Geneva Watch Days 2020, organizers of the event have announced the second edition. From August 30th to September 3rd 2021, 25 watchmaking Maisons will be joining an exhibition and a Pavilion open to the public on the Rotonde du Mont-Blanc.

The organizers of this event are offering the possibility of discovering a wide and varied spectrum of creations across all segments of the industry. A 600sqm pavilion on the Rotonde du Mont-Blanc will be open during daytime hours for them to discover the new products from the participating Maisons in the 46 displays, as well as to attend various daily presentations given by the experts of Phillips in association with Bacs & Russo.

These will cover the major themes affecting the watch industry and the challenges it is facing today: digitalisation, distribution, collection, etc. These same specialists will also be available to provide estimates of owned timepieces to visitors.

The Geneva Watch Days 2021 exhibition

While the spirit of the event is to anchor watchmaking firmly in the heart of the City of Geneva by involving the public, clients and media will discover the brands’ new products on the various sites that each will occupy in the city centre. Media and clients visiting the different brand areas will also be able to travel easily and in an environmentally friendly manner by using “taxi bikes”.

As was the case last year, strict health and safety measures have been implemented. In addition to the usual requirements such as social distancing, disinfectant gel and masks, the Geneva Watch Days organisation has set up a permanent station for participants to take the Covid antigen and PCR tests at their own expense upon their arrival, should they be unable to present a Covid vaccination certificate or a negative test result. It will be located in a tent adjacent to the Pavilion on the Rotonde du Mont-Blanc.

And for those unable to make the trip, the brands will offer clients and customers a chance to discover their new products digitally in real time, thereby giving Geneva Watch Days a truly international dimension.

Geneva Watch Days 2021 is officially supported by the State and City of Geneva.

This initiative was launched by a group of founding brands comprised of Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, which have formed a non-profit Association, alongside Associate brands: Arnold & Son, Bianchet, Charles Girardier, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Greubel Forsey, Konstantin Chaykin, Louis Erard, Maurice Lacroix, Oris, Parmigiani Fleurier, Phillips in Association with Bacs & Russo, Raketa and Reuge.