BOMBERG “BB01 Automatic Cure the BullDog” Limited Edition

Swiss watch brand BOMBERG presents the first ever wristwatch to incorporate hemp leaves: the “BB01 Automatic Cure the BullDog”.

From its launch in 2012, the brand’s main ambassador, which featured in the original adverts, was an English bulldog named Bolt. Additionally, BOMBERG has been associated with charity organisations involved in the protection of dogs, tigers and jaguars.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

After Bolt, the brand’s favourite mascot, suffered an episode of stress, BOMBERG approached the “Bouledogue Attitude Foundation” based in Neyruz-sur-Moudon in the canton of Vaud, whose mission is to care for and rehome abandoned bulldogs. The Foundation recommended natural, CBD-based foods for Bolt.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

CBD is known for its beneficial natural properties. By attaching directly to nerve cells, the active ingredients of CBD help to relieve stress and anxiety, as well as making the nervous system stronger and more resilient. Bolt made a speedy recovery and now he is enjoying a new lease of life.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

Celebrating Bolt’s return to normal life, BOMBERG has launched the “BB01 Automatic Cure the BullDog”. Powered by a Swiss automatic movement, this timepiece represents a major break with traditional watchmaking.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

The dial features the instantly recognisable contours of the Cannabis indica plant, with its seven serrated leaves. The powerful Super-LumiNova used on the dial means the watch is always legible – even in the midnight.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

Real extracts of Cannabis indica leaves are included inside the dial. The leaves are harvested from a plantation based in Nevada, USA that meets the strictest standards governing the environment, sustainability and natural production.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

This watch also features a very special strap made from a mixture of leather and authentic American hemp, produced with one of the brand’s partners in Nevada in the Western United States.

BOMBERG "BB01 Automatic Cure the BullDog" Limited Edition

The 43-mm diameter case offers superior comfort on the wrist. The BOMBERG BB01 Automatic Cure the BullDog watch is instantly recognisable thanks to its crown at 2 o’clock and its domed sapphire crystal.

Technical details

Model: BOMBERG BB01 Automatic Cure the BullDog
Ref.: CT43ASS.30-1.11

Special edition
Limited edition of 250 pieces

Movement
Automatic, 3 Sellita hands, SW200, 38-hr power reserve

Case
43 mm, stainless steel; External ring with cannabis leaf pattern

Dial
Cannabis, American hemp inside the dial
Super-LumiNova on the leaf
Watch glass: Sapphire with anti-reflective coating

Strap
Real fabric made from American hemp
Stainless steel deployant buckle

Price
CHF 1790 (excl. tax)