Artisans de Genève – The Maggiore Challenge

The Maggiore Challenge is a new custom watch project completed for an esteemed client by Artisans de Genève, a watchmaking workshop based in Geneva. This bespoke watch echoes the enchanting beauty of the lake Maggiore and the Borromean Islands between Italy and Switzerland.

The challenge was to modify a personal Rolex ® 116505 watch of a private customer, who wished to use rich autumnal colors and specific materials.

Artisans de Genève - The Maggiore Challenge

The aesthetic finishing of this bespoke creation is inspired by the beauty of Lake Maggiore, a large lake located on the south side of the Alps. The client wanted to evoke his childhood memories associated with the Lake Maggiore: gray stones, reflection of water, orange trees and lemon groves. To fulfil the theme imagined by the customer, Artisans de Genève selected a combination of rose gold, arctic white, cool gray and orange colours.

Artisans de Genève - The Maggiore Challenge

Rolex ® reference116505 boasts a highly technical and sophisticated design. For customizing this iconic Cosmograph Daytona watch in Everose gold, Artisans de Genève have developed a sapphire dial with rose gold counters. The rose gold counters and indexes float on its surface and it beautifully shows the skeleton movement underneath.

Artisans de Genève - The Maggiore Challenge

The tip of the rose gold chronograph central seconds hand and ‘TACHYMETER’ inscription on the ceramic bezel have a ‘Bitter Orange’ shade inspired by the orange tree plantations of the Lake Maggiore region.

Artisans de Genève - The Maggiore Challenge

The Daytona reference 116505 comes with an 18K Everose gold tachymeter bezel. Artisans de Genève has replaced it with a ceramic bezel. The custom-made circular-grained ceramic bezel’s color echoes to the ore of The Borromeo islands, a group of three islands located in the Italian part of Lake Maggiore.

Artisans de Genève - The Maggiore Challenge

The next step was to modify and skeletonise the 4130 self-winding movement. Each piece of the caliber was hand-cut and some were treated in gray anthracite. These components were then beveled and polished by hand to bring contrast and shine.

Artisans de Genève - The Maggiore Challenge

It is also fitted with a rose gold, skeletonised oscillating weight. Provided by Artisans de Genève, the sapphire crystal case-back allows the view of this spectacular movement.

The watch retains the Oyster bracelet made of 18K Everose gold.

Technical details

Base: Rolex ® 116505
Dial: Sapphire dial with rose gold counters
Hours & minute hands: rose gold
Chronograph central seconds hands: rose gold with an orange arrow
Sub-dial hands: white
Bezel: Circular-grained ceramic
Movement: 4130 skeletonized, beveled and polished by hand, anthracite treatment.
Rotor: Rose gold, skeletonized
Waterproof: 100m

Disclaimer by Artisans de Genève: Artisans de Genève is an independent company specialized in the personalization of timepieces. We are not affiliated with ROLEX SA nor authorized by them to intervene on their products for any reason whatsoever. This personalization was ordered by a customer, who owns a Rolex® timepiece, for his private use. It is an example of our know-how and the personalization services we offer at our customers’ request.