Breitling and Triumph announce a long-term partnership

Swiss watchmaker Breitling and British motorcycle manufacturer Triumph announce a long-term partnership and are gearing up for a limited-edition watch and a customized motorcycle to be revealed in early 2022.

Both companies are innovators in their fields. Breitling has played a truly pioneering role in the development of the modern chronograph. And partner Triumph has passionately helped shape the evolution of the motorcycle. The two makers share a bold and original design philosophy and a flair for precision craftsmanship.

Triumph Thruxton RS motorcycle
Triumph Thruxton RS motorcycle

For this exciting partnership, the two brands will collaborate on two special editions: a watch and a motorcycle, to be revealed in early 2022.

“This is where substance meets original styling. You can expect purposeful engineering paired with modern retro designs,” says Breitling CEO Georges Kern. “But, however you want to describe it, there’ll be a huge sense of adventure and discovery.”

Triumph Motorcycles CEO Nick Bloor welcomes this unique chance to collaborate with another established heritage brand. “Like Breitling, we’re committed to providing the flawless handling and incredible finishes that give our community an incomparable experience.”

Triumph Thruxton RS motorcycles – the original modern café racer – are now on display in top Breitling boutiques around the world.

Breitling and Triumph announce a long-term partnership

First established in 1902, Triumph Motorcycles celebrated 119 years of motorcycle manufacture in 2021. For more than three decades, Triumph has been based in Hinckley, Leicestershire, producing iconic bikes that perfectly blend authentic design, character, charisma, and performance.

With more than 75,000 motorcycles delivered in the last financial year, and close to 700 dealers across the world, Triumph is the largest British motorcycle manufacturer.

Triumph also has a glorious racing history, competing in and winning races in almost every class of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, through to 1960s domination, and right up to contemporary Supersports racing achievements winning at the Daytona 200 and taking multiple British Supersports Championships and Isle of Man TT titles, including 2019 courtesy of Peter Hickman.

Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship and the return to the British Superbike Championship in 2021 with a factory-supported race team, Dynavolt Triumph.