Swiss luxury watch brand Zenith has appointed sensational Chinese actor and singer Xiao Zhanas its newest brand ambassador.
The acclaimed actor and singer is an inspiration and role model to countless youth in and out of China, where he is often the top-ranking and most engaging celebrity on platforms such as Weibo. He sets an example by striving for achievement and giving back to worthy causes, such as donating medical equipment during the Covid-19 pandemic.
Whether it’s his acting career or his ongoing musical projects, Xiao Zhan addresses every challenge with positivity and perseverance to constantly push himself. His faith, passion and drive have catapulted him to becoming a highly regarded and influential voice in Chinese popular culture. Xiao Zhan is always looking for new challenges to broaden his scope as an actor and sharpen his skills.
It is this spirit of constantly seeking to outperform oneself and break boundaries to reach new stars that make him the perfect ambassador for Zenith and its “Time To Reach Your Star” motto. This is also embodied by the DEFY Extreme collection that combines industry-leading performance and precision into a resolutely modern package, made for exploring unknown horizons and charting one’s own path.
Discussing the partnership, Zenith CEO Julien Tornare said: “We are delighted to welcome Mr. Xiao Zhan to the Zenith family. Undaunted by challenges, he has always pushed himself in his career, and the same can be said for Zenith. Breaking down boundaries to forge ahead, Zenith will partner with its new brand ambassador Xiao Zhan to embrace the future together with the spirit of Time To Reach Your Star.”
Xiao also shared: “It is my pleasure to be the Brand Ambassador of Zenith, a brand possessing ahistory spanning over 150 years. We both share a drive to always do better; to always deliver more out of ourselves and break boundaries. It is the devotion and persistence on excellence in watchmaking that drives Zenith to unceasingly surpass itself, just like I try to do in all my endeavors. Together with Zenith, I will continue to pursue my dream– against all odds.”