Atowak Ettore: Supercar-Inspired Mechanical Watches

On 13 July 2021, Hong Kong based watch brand ATOWAK launched a Kickstarter campaign for two new mechanical wristwatches inspired by supercars.

Atowak Ettore Drift watch wrist shot

The ETTORE Drift is the premium model of the series that features a four-arm wandering hour time display.

Atowak Ettore Drift watch hands on

The ETTORE Lite is a retrograde watch that forgoes the wandering arm, opting instead for a classic time display with a similar racecar aesthetic.

Atowak Ettore Lite watch

Wandering hour timepieces are typically reserved for high-end luxury watches as the complexity involved in creating this dedicated movement and its time-indicating system tends to push the price beyond $10,000. To make wandering hour watches accessible to more people, ATOWAK has devoted more than three years of development to create their own exclusive custom movement.

Atowak Ettore Drift watch

ETTORE Drift has 12 rotating hour indicators (three per arm) that work in synchronicity, sweeping the dial with a finely crafted aluminum cross arm structure that moves across a minute index to precisely tell the time. The watch’s movement is built upon MIYOTA 9015, which has been redesigned for the custom four-arm time display.

Atowak Ettore Drift watch

In these timepieces, numerals, hands, and profile curves are illuminated with Swiss Super-LumiNova, which glows in low-light conditions to replicate the feeling of driving at night in the driving cabin of a car. The watches’ unique racetrack-shaped case is made of 316L stainless steel that is created through a series of 20 pressings and 50 fine processing steps. Each case is individually numbered and water-resistant to 100 feet (30 meters).

Atowak Ettore Drift watch

Worn on an Italian leather strap, the watches are as comfortable for daily wear as they are suitable for special occasions. With a quick-release system, ETTORE allows wearers to replace the strap with different color options to customize their style.

Atowak Ettore Drift watch

Production is limited to 500 sets for each of its five-color editions worldwide and each watch is individually numbered to uniquely identify it. Both models come with a two-year international warranty.

Atowak Ettore Drift watch green dial

The estimated delivery date of the ETTORE series is November 2021. Both models come with a two-year international warranty.

Atowak Ettore Lite watch

In this crowd-funding campaign, the brand is offering discounted prices starting at US $ 299 for ETTORE Lite and US $ 549 for ETTORE Drift models. Future retail prices of these timepieces will be $649 and $1,199 respectively.

Please visit the Atowak Ettore Kickstarter Campaign for more details.

Technical details

Model: ETTORE Drift

Atowak Ettore Drift watches

  • Movement: MIYOTA 9015 Modified
  • Function: Wandering hour
  • Case: 316L stainless steel, 3ATM waterproof
  • Size: 46.5 MMX40.8 MM
  • Thickness: 13.5 mm
  • Surface: Sapphire Crystal, 3D copper + aviation aluminum dial, Swiss luminous printing
  • Watch strap: interchangeable Italian leather watchband with Built-in Quick Release Springbar System
  • Watch strap width: 24MM X 20MM – made of Italian leather
  • Length of watch strap: 120MM X 80MM
  • Weight: 92g

Model: ETTORE Lite

Atowak Ettore Lite watch

  • Movement: MIYOTA 8215 Modified
  • Function: Retrograde style reading
  • Case: 316L stainless steel, 3ATM waterproof
  • Size: 46.5 MMX40.8 MM
  • Thickness: 14 mm
  • Surface: Sapphire Crystal, 3D copper + aviation aluminum dial, Swiss luminous printing
  • Watch strap: interchangeable Italian leather watchband with Built-in Quick Release Springbar System
  • Watch strap width: 24MM X 20MM – made of Italian leather
  • Length of watch strap: 120MM X 80MM
  • Weight: 102g

Campaign details (as on 14 July 2021)

  • Launched on: 13 July 2021
  • Goal: $19,312
  • Pledged Amount as on date: $110,075
  • Closing on: 17 Aug 2021
  • Delivery planned in: November 2021

[Click here to visit the Atowak Ettore Kickstarter Campaign]