The second edition of “W.O.I. – Watches Of Italy”, the national exhibition dedicated to Italian Watchmaking, will be held on Saturday 25th and Sunday 26th of September 2021 at the “Orsi” Agricultural Machinery Museum in Tortona (AL), Italy. The fair/expo is FREE ENTRANCE and will observe the hours continued from 10:00 to 19:00.
It’s organized by the “Watches Of Italy Group”, with the patronage of the Municipality of Tortona. The exhibition will be attended by well-established brands, microbrands, startups, artisans, designers and watchmakers.
The main target of the W.O.I. Group is to enhance and promote Italian brands but the watch fair will host even non-Italian companies that are currently run by Italian entrepreneurs in order to celebrate Italian creativity all over the world of watchmaking.
It’s going to be possible to look and touch products and get to know the manufacturer directly. It will be also possible to buy watches and spare parts directly at the exhibit as there will be manufacturers of both watches and accessories.
The entrance remains deliberately free in order to reach the widest possible audience and also to promote small artisanal productions which, normally, do not find any space in large-scale distribution.
The official partner of the event is the “La Clessidra 1945”, the oldest Italian watch magazine.