In Neuchâtel, Switzerland, an international trade show dedicated to brands of watches, jewellery, precious stones and writing instruments will take place at the beginning of September 2021, with more than one hundred exhibitors participating in the event.

The first edition of IMAGINATION – OneWorld OneVision watch-making trade show (Neuchâtel from 1st to 6th September 2021) will be organised by Swiss Creative Events, a company co-founded by Carlo E. Naldi, who has already brought together independent brands.

Neuchâtel is the cradle of the horlogerie. Here you will find all the watch-making industry players, including suppliers and brands. In this region, watchmaking is a family business, as men and women have passed down their passion for watchmaking and know-how for many generations.

IMAGINATION will take place at the prestigious Esplanade Léopold-Robert, between the Beaulac hotel and the Place du Port on the shores of Lake Neuchâtel. In particular, all meeting rooms, restaurants and guest rooms at Hotel Beaulac will be reserved for the event. This will be both an indoor and an outdoor event. Outside, the pavilions will be equipped with stands with the same basic structure, so that all brands feel treated equally.

This first edition will make 130 stands available to brands. A safety plan will be developed to ensure that both exhibitors and visitors will respect the rules in force in the country to combat COVID-19.

Imagination is supported by Swiss and international professional associations, such as the Fédération de l’industrie horlogère suisse and France Horlogerie.

An IMAGINATION satellite will be installed at the Galerie St’Art in Geneva (Rue de Chantepoulet 19, one hundred meters from the train station), from 30 August to 6 September 2021. It will welcome visitors, journalists and people who want to go reach the Salon in Neuchâtel. A shuttle service between Geneva and Neuchâtel will be available on request in front of the gallery.