IWC Schaffhausen Appoints Chinese Fashion Entrepreneur Lu Yan as Its Brand Ambassador

Swiss luxury watch brand IWC Schaffhausen has appointed fashion entrepreneur Lu Yan as its newest brand ambassador. Following a globally successful career as one of the first Chinese supermodels, Yan is now the founder of COMME MOI, an internationally-renowned women’s’ wear label she set up in 2013.

She is widely regarded as one of China’s first supermodels. After starting her modelling career in France in 1999, she enjoyed incredible global success, gracing runways and magazine covers worldwide. In 2013 Yan decided to retire from modelling to launch her own womenswear label.

IWC Schaffhausen Appoints Chinese Fashion Entrepreneur Lu Yan as Its Brand Ambassador

Still at the helm of COMME MOI, eight years later, her hands-on role encompasses everything from design to production, supply chain to marketing. Her versatility of purpose and sustainable outlook inspires the signature style of her designs, known for their luxurious minimalism and practical wearability.

With 15 stores in Mainland China, the label is a firm fashion favourite, so much so that Yan was awarded a position on The Business of Fashion 500, the definitive professional index of industry leaders.

As well as being incredibly influential in the Chinese fashion industry, Yan has long been a devoted charity campaigner. She participated in Teach China’s volunteering program, ‘Hands up and change the future in two years’ and is also a dedicated advocate for education.

As part of its wide ranging commitment to sustainability, IWC works hard to promote education and young people’s wellbeing and has done so for many years through its various charitable projects, including Laureus Sport for Good and the Fondation Antoine de Saint-Exupéry.

Founded by Lu Yan in 2013, COMME MOI is French for ‘like me’, reflecting the brand ideology to enable modern women to approach life with a dynamic attitude and to swiftly transition from one role to another, professionally and personally. Every design aims to empower the woman wearing it to express her authentic self. By offering effortlessly chic pieces made from high-quality fabric tailored to perfection, COMME MOI collections are distinguished by their expert craftsmanship and perfect attention to detail.