Marloe Watch Company, the independent designer and producer of mechanical wrist watches based in Perth, Scotland, has introduced two new watches – Bonneville and Eyre – inspired by the famous speed record breaking Campbell family. Launched on Donald Campbell’s centenary day (March 23rd), these hand-wound mechanical timepieces also mark an official partnership between Marloe and the the Campbell Family Heritage Estate.
The new watch models by the British watch company honour Sir Malcolm Campbell and his son, Donald. Both the Bonneville and Eyre watch models are named after and inspired by their respective land speed stories.
Between 1924 and 1935, Sir Malcolm broke nine land speed records. In 1935, behind the wheel of the Campbell-Railton Blue Bird, he became the first person to drive an automobile over 300 mph, doing so across the Bonneville Salt Flats of Utah.
Inspiration for the Bonneville was taken from the speedometer on the Blue Bird that captured the land speed record in 1935. The dial featured a segment of yellow to clearly indicate the target speed – from 280mph to well past 300mph.
Echoing this aesthetic, the watch’s matte black dial features a yellow section applied to either side of the 30-minute marking. The running seconds hand, again inspired by the speedometer, is bright red with a black counterweight. Celebrating Sir Malcolm’s land speed record, “301 MPH” adorns the face at the 6 o’clock in racing yellow.
Following in the footsteps and tire treads of his father, Donald went on to break speed records in the 1950s and 60s. In 1964, he smashed the land speed record in the Bluebird CN7 – clocking a speed of 403mph on the dry bed of Lake Eyre, Australia.
The dial of the Eyre replicates the glittering surface of the wondrous Lake Eyre salt pan – bright and clear with unambiguous markings. The outer edge of the face uses subtle colouring from the Blue Bird CN7’s fuel pressure gauge – a bold mix of white, grey, red and blue. The running seconds hand matches the one used on the CN7 instrumentation and is painted Bluebird blue from tip to pinion. In a final nod to Donald’s achievements, the central plateau features a very important designation; “403 MPH” – his final world land speed record.
Each timepiece houses a Miyota 8N33 – an intricate mechanical movement with a power reserve of 40+ hours. To appreciate the beauty of this intricate movement, the caseback has been designed to frame the nickel-plated 8N33. The domed sapphire crystal allows a subtle magnification of the movement.
Both the Bonneville and Eyre retail at £329 ($455) via the Marloe website and production volumes of each watch are tied to the speeds recorded by both Sir Malcolm (301 pieces) and Donald (403 pieces).
As part of the centenary celebrations, Marloe will also announce a limited-edition watch dedicated to Donald’s achievements. Aptly named ‘Centenary Edition’, the piece will be limited to 100 pieces and feature a timeless aesthetic, as well as the icon that has become synonymous with the Campbell family – the Bluebird.
Miyota 8N33 manual mechanical movement
40+ hour power reserve
-15 ~ + 25 sec/day
Hours, minutes, sweep second, shock resistance
40mm diameter, 10.5mm depth
Polished bespoke case
Sapphire domed crystal with anti-reflective coating
Exhibition case-back with perimeter engraving
Weight: 65g (with strap)
Water resistance: 10 ATM
Polished lume-filled aero hands
Green luminous treatment