The TAG Heuer Connected Golf Edition, launched in June of 2020, quickly established itself as the smartwatch of choice for the global golfing community. Now, this connected has been upgraded with new features, including the world premiere of enhanced maps and an exciting club recommendation tool, for its popular Connected Golf Edition. The luxury brand has also recently entered into a partnership with professional golfer Tommy Fleetwood, who will proudly wear the watch.
Improved 2D & 3D mapping
TAG Heuer Golf has always visually stood out with its unique mapping technology, displaying interactive 2D maps on the watch, and realistic 3D courses on the phone. But TAG Heuer is bringing the experience to another level with this latest update. The Connected Watch now displays upgraded 2D maps with even more details, including forests and single trees. The mobile application also comes with massive 3D map improvements, both on Android and iOS, as all textures (water, rough, fairway, etc) and assets (trees, walls, etc) have been upgraded.
On iOS devices, TAG Heuer innovated by using SceneKit, the latest Apple high-level 3D graphics framework, to make the 3D renderings more detailed than ever. IOS users will even enjoy simulated shot trajectory for better post-round visualization on their phone. The overall feel and design make the experience more realistic than ever before and recall the visuals seen on telecasts of professional tournaments. These renderings are unique to TAG Heuer Golf and show the brand’s commitment to constant innovation.
The Driving Zone feature, unique to TAG Heuer, has met with great success since its launch in June 2020. It automatically shows players the landing zone of their previous tee shots, helping them adopt the strategy that suits them best.
The TAG Heuer Golf app has accurate, up-to-date maps of more than 40,000 courses around the world and can accompany any player no matter where their love for the sport takes them.
One of the most exciting new features on the watch is the innovative club recommendation tool. As the user moves the target on the map, he is recommended the right club based on distance. The user can first set up distances for each of his club, and the watch will then take into account the shots he recorded for even better recommendation. The feature can be easily disabled for players in tournaments or on courses where its use is not allowed.
Keeping score on the watch is one of the features most appreciated by Golf Edition owners. The revamp of the app now enables visualizing the score in stroke play, stableford, or match play, making the watch the perfect companion for friendly rounds as well as competitions. For players who wish to play with both their TAG Heuer Connected Golf Edition watch and their smartphone, a new built-in Bluetooth connection allows for faster synchronization, which delivers an even smoother experience when starting a round or synchronizing scores and shots.
TAG Heuer Connected Golf Edition pushers: Recording shots and distances with optimal precision
The shot tracking feature, activated by the top pusher, has proved to be highly appreciated by TAG Heuer Connected owners. More than simply tracking the score, it also records shot distance as the player walks to the ball. For iOS users, shot trajectory is then simulated and displayed on the 3D maps on the phone for post-round analysis. Also, the more players record their shots this way, the better the club recommendation will be.
The TAG Heuer Connected watch features an ultra-lightweight 45-mm black titanium case that reflects the design and refined finish of the brand’s renowned chronographs. It is crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. Delivered in exclusive packaging, The TAG Heuer Connected Golf Edition comes with a dedicated travel pouch and golf accessory box. It offers customers a striking and versatile digital wristwatch to enhance their individual lifestyle and golf game.
This high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture that resembles the pattern on a golf ball, as well as a black perforated rubber alternative for everyday and more formal uses. Thanks to its intuitive interchangeable bracelet system, with a single clip motion, the wearer can effortlessly change the watch’s look.
Other styles can be purchased in durable rubber, offered in a classic black scale pattern with red or lime green stitching, or in bolder perforated red, orange, blue, or khaki. Striking straps crafted in rubber and leather are also available in either green or brown.
The experience on the wrist is complemented by the TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s other sport activities, such as running, cycling or fitness. TAG Heuer has also added a new Wellness App to its digital ecosystem, which allows wearers to help wearers stay fit and in good shape – simply and effectively – while maintaining their lifestyles.
Tommy Fleetwood, the newly appointed brand ambassador of TAG Heuer, represents the Connected Golf Edition.
The 29-year old Englishman has achieved international success as a five-time European Tour Winner and a member of 2018’s victorious European Ryder Cup Team. As the face of the TAG Heuer Connected watch Golf edition, Tommy has been working closely with the TAG Heuer Connected team’s software engineers in Paris and lending his professional expertise to further develop the already best-in-class TAG Heuer Golf app and enhance the overall player experience of the app.
Fleetwood claimed his first European Tour title in 2013 at the Johnnie Walker Championship at Gleneagles, and finished in the top 50 on the Race to Dubai for four consecutive seasons before landing his second title at the Abu Dhabi HSBC Championship in 2017.
That proved to be a breakthrough season, as Fleetwood also won the prestigious French Open title and joined golf’s elite by ascending to the top ten on the Official World Golf Ranking and finishing the year as Europe’s Number One player. Fleetwood received the Seve Ballesteros Award (formerly the Players’ Player of the Year Award) in recognition of his remarkable achievements.
He successfully defended his Abu Dhabi HSBC Championship title in 2018 and was then runner-up in the US Open Championship at Shinnecock Hills where he posted a final round 63 – the equal lowest round ever recorded in a US Open and tied-second lowest score in the history of all four Major Championships.
Fleetwood made a record-breaking Ryder Cup debut at Le Golf National in France in September of 2018, as he and his great friend Francesco Molinari became the first European partnership to win four matches out of four over two glorious days in Paris. Fleetwood and Molinari, or Moliwood as they became affectionately known, were the foundations for Team Europe’s unforgettable 17½-10½ victory over the USA.
At the end of 2019, Fleetwood captured the Nedbank Challenge at Sun City in South Africa. One of the European Tour’s most prestigious events, the Nedbank Challenge has long been called ‘Africa’s Major’ due to the difficulty of the golf course at the Gary Player Country Club and the consistently world-class field of players the tournament attracts.