KUOE is a Japanese watch brand founded by designer Uchimura in 2020. The brand’s classic styled wristwatches take inspiration from the antique hand-wound watches from the 1940’s to 70’s era, made in England. The first model from the brand, the Old Smith 90-001 was launched in April 2020. Presently, the brand offers four collections: Old Smith 90-001, Old Smith 90-002, Royal Smith/90-004 and Holborn.

These high quality made-in-Japan watches comes in affordable price range. The brand itself handles all business activities including design, production and sales of its watches to reduce the costs. Every KUOE watch comes with one year manufacture warranty.


Inspired by antique watches of the 1960’s, this timepiece features a smaller, 35 mm diameter, dome glass and ivory dial. Vintage styled, this sleek and minimalistic watch can be worn by both men and women.

Equipped with a Seiko quartz movement, the KUOE OLD SMITH / 90-001 watch is available with a choice of bar index dial or Arabic index dial.

Both dial versions offer the option of Blue, Gold and Silver hands. The retail price is approximately $178.00 for each.

Technical details

Quartz movement (Cal SEIKO VD78A)

Material: stainless steel 316L
Diameter: 35mm
Thickness: 10mm
Dome mineral grass
Water resistance: 5 bar

Ivory dial with small seconds
Blued, Silvered of Golden hands

Cowhide or mesh bracelet


The OLD SMITH/90-002 is an automatic watch was inspired by the British military watches of the 1940’s – 70’s. Its features a smaller, 35 mm diameter rarely seen in modern automatic watches, thick Arabic numerals and hands, light orange fluorescent paint, and dial with a matte finish. Each timepiece houses a SEIKO NH35A self-winding movement.

The case is stainless steel, and polished to add elegance to the rustic feel. The watch is available in three dial versions: Dark Navy, Black, Deep Green and Ivory. The retail price is $268.00 for each.

Technical details

Automatic with hand-wound
Caliber SEIKO NH35A (Hacking)
Power reserve: approximately 41 hours
Accuracy: -20 to +40 seconds per day (23º± 2ºC)

Material: Stainless steel 316L
Case diameter: 35mm
Thickness: 12mm
Lug width: 18 mm
Domed mineral grass
Water resistance: 10ATM
Screw crown

Dark Navy/Black/Deep Green/ Ivory
Luminous hands and index
Date at 3H


KUOE Royal Smith/90-004

This premium model is equipped with the automatic movement Caliber 9039 made by CITIZEN MIYOTA. Made of 316L stainless steel, the watch has the same dimensions of the brand’s 1st model “OLD SMITH / 90-001”. Topped with a domed mineral glass, the dial adopts a sharp bar index, and it has a simple, stylish and very luxurious appearance.

The KUOE Royal Smith/90-004 watch comes with a luxurious Italian leather strap with a gloss finish. The Royal Smith/90-004 model is limited to 50 pieces of each color.

Fitted with solid case back, the watch offers 50 meters water resistance. The back cover contains a serial number. The movement provides a power reserve up to 42 hours.

KUOE Holborn

Holborn is a ladies quartz watch that displays hour, minute and small second. Made of stainless steel, its case measures 26mm diameter and 8mm thickness. The watch is fitted with a domed mineral crystal glass. Available in bar index dial or Arabic index dial, the Holborn model comes with a cowhide strap.

Website: https://www.kuoe-en.com/