In partnership with renowned trend researcher Li Edelkoort, Rado created the True Thinline Stillness watch.
Li Edelkoort is one of the most well-known trend researchers of our time. Her accurate analyses not only offer insights into current trends, but also sketch out a vision of tomorrow’s society. She currently sees an increasing need to slow down the pace.
Rado has been in close contact with the Dutch trend researcher for many years. Now, for the first time, Li Edelkoort is presenting a timepiece in her name together with the Swiss watchmaker.
The flowing shapes of the ultra-flat True Thinline served as inspiration, combining two of the Swiss brand’s most prominent innovations: scratch-resistant high-tech ceramic and the pioneering monobloc construction.
The watch is presented for the first time in the new Rado packaging, which is all about reusability. Its centrepiece is a small high-quality box made from recycled plastic that can be used as a travel case. It is accompanied by a card holder made from black cardboard. Instructions for use are omitted in favour of a QR code.
Overall, the new model delivers a modern interpretation of the design concept “less is more”. The 5 mm thin, warm-white high-tech ceramic case measuring 39 mm in diameter is adorned with a titanium back with sapphire crystal, which bears the words “STILLNESS Lidewij Edelkoort SINCE 2020”.
A white dial is presented under curved white frosted-effect sapphire crystal. White hour and minute hands, a transparent Rado logo and a high-tech ceramic bracelet in a matching colour complete the monochromatic look of this contemporary Swiss-made quartz watch.
About Lidewij Edelkoort
Lidewij Edelkoort is a trend forecaster, publisher, humanitarian, educator and exhibition curator. Her company Trend Union produces tools for designers, weavers and strategists at companies around the world.
In 2015, her much talked about Anti_Fashion Manifesto was the first to raise awareness about the shifts and upheavals currently experienced by the fashion industry. She is the Dean of Hybrid Design Studies at Parsons in New York where she has founded a Textile Masters and the New York Textile Month festival each September.
Edelkoort has been named one of the most influential people in fashion by TIME Magazine and Business of Fashion, and is widely considered one of the most influential people in contemporary design. Her thought-provoking writings and podcasts have become increasingly popular at a time when she is regarded as a design icon and sustainability activist.
Model: Rado True Thinline Stillness
Rado calibre 420, Swiss-made, quartz, 2 hands
Polished warm-white high-tech ceramic, monobloc construction
Polished warm-white high-tech ceramic crown
Curved sapphire crystal with frosted effect and transparent Rado Logo
Titanium case back, sapphire crystal with inscription: STILLNESS SINCE 2020 Lidewij Edelkoort
Water resistant to 3 bar (30 m)
Dimensions: 39.0 x 43.3 x 5.0 (W x L x H in mm)
Polished warm-white high-tech ceramic
Titanium 3-fold clasp