UTINAM, an early supporter of the Franco-Swiss application to register mechanical clockwork expertise and artistic mechanics as intangible cultural heritage with UNESCO

On Wednesday December 16th, mechanical clockwork expertise and artistic mechanics were registered as intangible cultural heritage with UNESCO thanks to a joint application made by France and Switzerland. UTINAM Besançon, the French specialist of the mechanical clockwork art since 1993, was one of the driving forces behind this application through the intervention of its founder Philippe Lebru, a multi-award-winning inventor.

World-renowned for its monumental and spectacular clocks, UTINAM is the French specialist of the prestigious mechanical clockwork art. The brand universe has a close connection with the imagination of Philippe Lebru, artist and inventor, whose unrestrained, subversive creativity has brought forth three icons of contemporary pendulum clockmaking: Hortence, Lala and Pop Up.

As guardians and long-term defenders of the precious expertise that is today recognised by UNESCO, UTINAM and several artistic craftsmen of the region who exhibit at its Besançon-based gallery were among the French ambassadors in the bi-national steering committee that supported the application.

In fact, UTINAM is planning on making the most of this powerful spotlight on Franco-Swiss mechanical clockwork expertise and artistic mechanics to launch a surprising series of collaborations with international designers who will revisit the Pop Up, one of the brand’s leading models.

The first opus will feature the Besançon-based watch architect Alain Silberstein, to be revealed next January. The second will consist of a collaboration with a Swiss partner.