Giorgio Armani teams up with Swiss haute-horlogerie house Parmigiani Fleurier to create a fine watches collection

Swiss high-end watch manufacture Parmigiani Fleuier has announced its collaboration with the Armani Group for the creation of the Giorgio Armani Fine Watches collection, which will be on sale from November 2021.

The two institutions – one Italian and the other Swiss – come together for the first time to give life to a series of sophisticated timepieces crafted entirely by hand and offered in numbered editions: a testament to Giorgio Armani’s constant pursuit for exclusive luxury objects.

Founded in 1996, Parmigiani Fleurier is imbued with the creative genius of its founder, Michel Parmigiani, a master watchmaker and restorer who combines Italian aesthetic flair with Swiss precision.

Renowned for its top-quality watches – each component of which is crafted in its own workshops – Parmigiani Fleurier conveys the aesthetic and creative spirit of Giorgio Armani in the outstanding craftsmanship of each timepiece.

The watches, designed by Giorgio Armani in collaboration with Michel Parmigiani, will be produced in Switzerland by Parmigiani Fleurier and sold exclusively in select Giorgio Armani boutiques.