Milus is a Swiss watch brand based in Biel/Bienne. It was founded by Paul William Junod in 1919.

History of Milus watch brand

The history of Milus watch brand begins with the ideal of its pioneering founder, Paul William Junod (1896-1951), to create a robust yet elegant watch – a precious accessory, which everyone would wish to own. With this goal, in 1919 he set up the watchmaking business at Route de Reuchenette 21 in Bienne. The company remained in the ownership of the Junod family until 2002.

Paul William Junod held fast to this ideal, put it into practice, never deviating from his way of achieving it. Trained and experienced in the art and tradition of the watchmaker’s craft, he wanted to work with this potential, to develop it further, in order to make his dream come true.

After the death of the founder Paul William Junod in 1951, his son Paul Herbert took over management of the family business. In 1961 a new company headquarters was built at Route de Reuchenette 19 in Bienne.

In 1982 Paul Herbert Junod handed over the company to his two sons Paul and Pierre Junod, who complemented each other perfectly in the management and further development of the company. While Pierre devoted himself to the financial affairs of the business, Paul, the “technician” and extremely talented engineer and graduate of the celebrated Biel “School of Watchmaking”, continually developed innovative shapes as well as a new design concept for the Milus brand.

In 2003 Milus was acquired by Peace Mark Group, a Hong Kong based company specialized in the manufacturing and retailing of timepieces. With the formation of the new company “Milus International SA”, the brand made a successful re-launch at Basel-world 2004.

In 2008 the brand was taken over by Chow Tai Fook, the Hong Kong retail jewelry group. In 2016, Luc Tissot brought the Milus brand from its Chinese investors. Luc belongs to the celebrated Swiss watch-making family Tissot. Former chairman of Tissot Watch Company, Luc Tissot is the founder and chief executive of Tissot Medical Research SA.

From 2003 to 2015, Milus had been positioned in the luxury price segment (above CHF 5,000), with premium watch collections like Apiana, Agenios, Cirina, Eridana, Herios, Merea, Monocera, Tarasea, Tirion and Zetios. Since 2016, the brand has been offering timepieces in an affordable price range of CHF 1,000 to CHF 2,000.

Presently, the brand’s flagship collections are Snow Star, Archimèdes by Milus and LAB 01.

Official website:

[Updated on 11 Dec 2020]

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