Neuchâtel based start-up watch brand BA111OD presents a new sparkling version of its debut timepieces. This new automatic watch is set with 68 laboratory grown diamonds.
In October 2019, BA111OD introduced Chapter 1, the watch that revolutionized distribution in the watch industry (“User Generated Commerce”). On 11th October 2020, to mark their first anniversary the brand launched the Chapter 2 collection within the BA111OD ambassadors’ community. Now, BA111OD writes a new chapter: Chapter 1 collection is adorned with fire and light and becomes Chapter 2 “Diamonds Edition”, whose bezel is set with sixty-eight laboratory grown diamonds.
The use of diamonds designed and manufactured in a laboratory is perfectly suited to BA111OD’s experimental approach, itself conceived as a laboratory of ideas. BA111OD has been challenging the watch industry since the launch of its co option distribution system in 2019 and even today by being one of the first Swiss watchmaking brands to use laboratory grown diamonds. These diamonds are endowed with the same characteristics as natural diamonds: same hardness, same brilliance and same brightness. However, they are more ecological, more ethical, better traceable and more affordable.
These diamonds are bursts of light on the bezel with a slightly refined diameter, going from 43 to 42 mm. The case also evolves: the fully polished steel is more curved, more feminine. The dial is available in deep blue aventurine sprinkled with star dust or in white mother-of-pearl, surrounded by a hammered decoration that discreetly sparkles under a domed sapphire crystal.
At the bottom of the dial, the double oscillator – a true signature of BA111OD – fascinates with its mechanical ballet, beating the measure of a time that has itself become precious. As for the seconds hand, it has been delicately eclipsed.
This new model features a leather strap with a pin buckle matching the color of the dial. The “Easy Clip” function makes it easy to replace it with a more sophisticated satin version.
Retail price is CHF 595.- excl tax.
BA111OD (to be pronounced B-A-111-O-D) is a Swiss start-up launched in October 2019 and based in Neuchâtel. Its “phygital” distribution method (physical and digital) has revolutionized the watch industry. It is based on “User Generated Commerce”, a sales system based on recommendations, an alternative to the traditional distribution method that has shown its limits. In just a few months, BA111OD seduced more than 1300 customers, sold more than 1400 watches and achieved a turnover of more than CHF500’000.-, without using Kickstarter, without investment or marketing and in the middle of the Covid crisis.