The new Grand Coeur watch marks a new era in the history of the Zurich based watch brand Maurice de Mauriac. It is the first watch developed only by Massimo and Leonard Dreifuss, the sons of founder Daniel Dreifuss.
From its conception, to its design and development, brothers Massimo and Leonard Dreifuss, have built the Grand Coeur, as both homage to their father and as a beacon emblematic of the future vision the brand hopes to embark on. The watch aims to symbolise and honour life, and is therefore customised with its own personalised heartbeat for its wearer.
For their first creation, the Dreifuss brothers have opted for an exceptional Manufacture movement with a high degree of transparency in a typical Maurice de Mauriac case. The heart of the watch beats behind the red sapphire crystal of the “L3 sees red”, the last watch developed by their father, which is used as the red crystal back for the Grand Coeur and reveals the mechanical automatic movement.
The Grand Coeur is driven by the Concepto Manufacture REF 3038 calibre, an automatic movement with a central rotor. It beats 28,800 times per hour, has an Incabloc shock protection system, 29 jewels and 48 hours of power reserve.
For the Grand Coeur, the balance wheel and escapement are moved to the top of the movement. The titanium case with a diameter of 45mm has a DLC coating, a domed sapphire crystal and screw-down pushers. The strap is made of rubber with red stitching.
The Grand Coeur is available online, in the Zurich shop and from 19 November to 24 December in the pop-up store at Bleicherweg 10 in the heart of Zurich for 11,145 GBP / 14,700 USD. The watch is limited to 48 pieces. The number stands for the place where the Atelier is located: Tödistrasse 48 in Zurich.
The Zurich watch brand Maurice de Mauriac was founded in 1997 by Daniel Dreifuss. Today, the family business includes his sons Massimo and Leonard Dreifuss. The watch label is known for its exclusive mechanical watch designs with a claim for luxury and best Swiss quality. The watches are designed and manufactured in the atelier of Maurice de Mauriac in Zurich.