Brax la Rue is a British luxury watch brand founded by Peter Fuller. Established in July 2019, this luxury ‘collector’ brand watch company aims to produce quality, limited edition timepieces that have something special and unique.
Grown up in Birmingham, UK, Peter Fuller is a passionate lover of art and watches. Surrounded by artistic influences and inspired by the works of Caravaggio and Tamara de Lempicka, he dreamed of combining two of his greatest passions: art and watches.
The brand name Brax la Rue represents the bold and distinct approach taken by the young watch company. Brax is an old English name for Badger and La Rue is French for ‘The Road’. Badger is known for its fearless nature. Despite being a new company, this new luxury watch brand aims to ‘Badger the road’ and mix with the big boys of the watch world.
To launch its limited edition tourbillon watch, Brax la Rue has also announced a unique artistic collaboration to celebrate its launch with a one-of-a-kind Tourbillon in partnership with the world-famous micro artist, Graham Short. Brax la Rue will auction this one-of-a-kind Tourbillon watch which features a microscopic engraving of a badger paw print by Graham Short.
Graham Short is well-known for engraving The Lord’s Prayer on the head of a gold pin. For Brax la Rue, he has undertaken an even more difficult challenge – engraving a microscopic paw print on the working mechanism of a watch. The intricate badger’s paw print features in the logo of Brax la Rue. Graham Short engraved the watch using a shard of diamond glued to the tip of a needle.
Graham Short is a world famous micro-artist known for producing miniature pieces of art. He has spent over 50 years going to physical and mental extremes to produce the highest-quality, and tiniest, hand engravings ever seen – in fact his smallest works of art cannot even be seen by the naked eye. Graham is considered to be one of the most talented living micro- artists in the world. Amongst his many masterpieces is a portrait of the Queen engraved onto a pinhead, seen only through a microscope, which recently sold for £100,000, engravings of Jane Austen and Harry Kane on bank notes, and an engraving on the edge of a commemorative medal given to the artist by Neil Armstrong.
Brax la Rue has also teamed up with UK based freelance artist Tim Lord to produce an intricate drawing called ‘The Hands of Time’ in which a number of badger paw prints from the brand’s logo were hidden. The powerful artwork featured a pair of hands gently cradling a timepiece set within a tear drop and was the focus of a competition on the Brax la Rue Instagram page.
Limited to 500 numbered pieces, the BRAX LA RUE tourbillon wristwatch features a 42mm diameter stainless steel case with a hand-winding tourbillon movement beating inside. The mechanical engine driving this timepiece is Caliber 33 PTS3300, a hand-wound tourbillon movement with a power reserve of 40 hours. Fitted with anti-reflective sapphire crystal glass, this tourbillon watch is water resistant to 50m. In addition to the massive tourbillon complication positioned at the lower dial part, this timepiece also indicates hour and minutes.
The dial features both indices as well as Roman numerals as hour-markers and central hands for hour and minutes. Both hands and indices are embedded with luminescent material. All BRAX LA RUE Tourbillon watches will be hand-assembled and individually numbered. They also carry a two year warrant and a certificate of authenticity.
Stainless steel 316 L
Lug width: 20mm
Lug to Lug: 50.90mm
Anti-reflective sapphire crystal
Crown: Polished with engraved logo
Water resistance: 50m – 5ATM – 164FT
Black with BGW9 luminova
Hand Winding Tourbillon movement, Caliber 33 PTS3300
Frequency: 28,800 oscillations per hour
Approximately 40 hours power reserve
Accuracy: Approximately +/-25 seconds per day