Swiss luxury watch brand Vacheron Constantin has announced its decision to certify its entire range of watches using Blockchain technology to reduce counterfeiting.
In 2019, Vacheron Constantin was among the first watchmakers to integrate Blockchain technology as part of an innovative service to clients and an increasingly environmentally friendly approach to certification involving less paper. The watches in Les Collectionneurs collection are thus accompanied by a digital certificate of authenticity that is perfectly forgery-proof. The success of the first test phase has prompted the Maison to extend this certification to all its timepieces. Vacheron Constantin customers will also be able to register and authenticate their timepieces throughout their lifetime via their very own dedicated platform: The Hour Club.
Blockchain technology is a solution to the fight against counterfeiting. This database system based on encryption-secured information avoids the need for paper-based authentication, which is easily subject to forgery. It thus makes it possible to create a digital certificate of authenticity that is resistant to any attempt at counterfeiting and which follows the watch throughout its lifespan, even as it changes owners. The unique certificate is attributed to the unique product, securing the data relating to the ownership, value, nature and authenticity of each timepiece.
In order to offer its clients the best possible guarantees, Vacheron Constantin decided to test this new certification in 2019. Vacheron Constantin conducted an initial test phase with Les Collectionneurs, a line of vintage watches, specifically chosen by the heritage specialists of the Maison for restoration and sold to connoisseurs at dedicated events. In addition to the paper certificate, these timepieces now come with a digital certificate guaranteeing their authenticity in a lasting, immutable and transparent manner.
Following this extremely conclusive first test, Vacheron Constantin has decided to extend this new certification to all its timepieces and represents Richemont in the Arianee Consortium, as part of a strategy to foster open innovation in protocols and consortiums built around the technology. From the end of 2021, all of the Manufacture’s watches will benefit from a digital certificate secured by the Arianee protocol integrated with this highly secure information storage and transmission system.
In addition to the Blockchain certification extension, Vacheron Constantin announces the launch of The Hour Club, an exclusive digital client platform. Through The Hour Club, Connoisseurs and owners of Vacheron Constantin watches will be able to discover a world of experiences with content developed specifically for them, including invitations to events held by the Maison.
The platform will also serve as a medium for the traceability and authentication of timepieces. The Hour Club will be a watchmaking universe in its own right. With the new Blockchain digital certification, customers will take control over the quality, authenticity and traceability of their watch and its environment.
Founded in 2017, Arianee is an independent, non-profit consortium whose mission is to implement a global standard for the digital certification of luxury goods. The Arianee protocol makes it possible to associate each luxury product with its own unique, unforgeable digital identity. This digital “identity card” opens up a secure, permanent, and anonymous communication channel between brands, products, and owners. Powered by blockchain technology, this solution is open-source and decentralized. Arianee proposes the first SaaS platform, backed by the first mobile solutions that allow brands a comprehensive use of Arianee’s protocol.