TRIBUS is an ambitious new Swiss watch brand operating out of Liverpool, UK and Lugano, Switzerland. Made its debut in 2020, the brand was founded by the three sons of Christopher Ward: Jonathon, James and Jake.

The Ward brothers are backed by a team that has accumulated decades of experience in the watch industry. This informed the decision to focus on Swiss manufacture wherever possible, with all TRIBUS watches featuring Swiss-made movements and cases. The core TRIBUS range, comprising of four models with ‘retro-temporary’ styling inspired by the dress watches of the 1940s and ‘50s, will also be chronometer-certified.

Beyond its own range, TRIBUS chooses exciting collaborations in the worlds of art, history and sport. Proud of its Liverpool roots, the brand is presently the Official Wristwatch Partner to Liverpool Football Club.

Inspired to create their own brand by their father Chris, their focus is on collaboration, storytelling and precision engineering. Announced in September 2020, the TRIBUS introductory collection comprises of three separate sections: its own TRIBUS series, a Liverpool FC collection and a Battle of Britain 80th Anniversary limited edition piece.

TRIBUS places an emphasis on utilising Swiss production wherever possible, using Swiss-made movements and cases. Accompanied by bold imagery that aims to inject energy and humour into the straight-laced Swiss marketplace, TRIBUS lives by its motto: ‘Forget what you think you know’.