Swiss watch brand Louis Erard presents its new Excellence Triptych collection, which offers mechanical timepieces boasting timeless design, fashionable style and high-end finishing. This collection three different watch models: Petite Seconde (small seconds), Régulateur (regulator) and Chronographe Monopoussoir (mono-pusher chronograph).
The soul of this new family of watches lies in the Jura Mountains, in the small village of Le Noirmont where the brand is based, surrounded by grassy pastures and fir trees. These incredibly distinctive trees inspired the design of the hands and are featured as functional decoration on the crown, in subtle reference to Art Sapin – a variation of Art Nouveau from the Jura.
Each of the three models forming this triptych has its own technical and aesthetic defining features. But they are all built in the same spirit, with common aspects between them, such as a family portrait spanning several generations.
The cases sport the roundness of old pocket watches, although tightened by sapphire crystal, which projects slightly beyond the case, giving the overall piece a highly modern style. The matt silver dials are reminiscent of the elegant simplicity of the 1950s, but revitalised with shifting levels and contrasting finishes: satin-finished, brushed, snailed and diamond-cut.
And each detail has been finely crafted, from the typography and metal index to the hand bushings, in order to produce an original, groundbreaking and decidedly contemporary result. All with the natural, sensual touch of the chocolate calf nubuck leather strap.
The Excellence Petite Seconde is the entry-level model (CHF 1,500), identifiable by its counter at 6:00.
The Excellence Régulateur (CHF 2,500) sports two distinctive vertical counters – hours at the top, seconds at the bottom – and a large central minute hand.
The Excellence Chronographe Monopoussoir (CHF 3,500) completes the trio with its 30-minute counter at 12:00.
Technical details
Model: Excellence Petite Seconde ref. 34237AA01
Movement
Automatic, Sellita SW261-1 calibre, 3 hands with small seconds at 6:00, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4 Hz), élaboré grade movement, meticulously decorated, special openwork oscillating weight with Louis Erard symbol, around 38 hours of power reserve
Functions
Central hour and minute hands, small second hand at 6:00
Case
Polished stainless steel, Ø42 mm, thickness: 12.25 mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent back, water-resistant up to a pressure of 5 bar (50 m / 165 ft), signature fir tree crown
Dial
Opaline (matt silver) with circular satin-finished area, snailed counter at 6:00 with diamond-cut area, anthracite transfers, glossy silver indexes
Hands Signature fir tree blue hands
Strap
Chocolate calf nubuck leather with tone-on-tone stitching, polished stainless steel pin buckle
Recommended retail price
CHF 1,500.-
Model: Excellence Régulateur ref. 85237AA21
Movement
Automatic regulator, Sellita SW266-1 calibre, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4 Hz), élaboré grade movement, meticulously decorated, special openwork oscillating weight with Louis Erard symbol, around 38 hours of power reserve
Functions
HMS
Hour hand on counter at 12:00, central minute hand, second hand on counter at 6:00
Case
Polished stainless steel, Ø42 mm, thickness: 12.25 mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent back, water-resistant up to a pressure of 5 bar (50 m / 165 ft), signature fir tree crown
Dial
Opaline (matt silver), snailed dual counter with diamond-cut area, anthracite transfers, glossy silver indexes
Hands: Signature fir tree blue hands
Strap
Chocolate calf nubuck leather with tone-on-tone stitching, polished stainless steel pin buckle
Recommended retail price
CHF 2,500.-
Model: Excellence Chronographe Monopoussoir ref. 74239AA01
Movement
Automatic monopusher chronograph, Sellita SW500MPCa calibre, 13¼’’’, Ø30.00 mm, height: 7.90 mm, 25 jewels, 28,800 VpH (4 Hz), élaboré grade movement, meticulously decorated, special openwork oscillating weight with Louis Erard symbol, around 48 hours of power reserve
Functions
HMS + chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12:00
Case
Polished stainless steel, Ø43 mm, thickness: 15.70 mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent back, water-resistant up to a pressure of 5 bar (50 m / 165 ft), signature fir tree push-button crown
Dial
Opaline (matt silver) with circular satin-finished area, snailed counter at 12:00 with diamond-cut area, anthracite transfers, glossy silver indexes
Hands: Signature fir tree blue hands
Strap
Chocolate calf nubuck leather with tone-on-tone stitching, polished stainless steel pin buckle
Recommended retail price
CHF 3,500.-
