Guido Grassi Damiani Is the New President of Assogemme’s Colored Stones Ethical Committee

The President of Damiani Group will chair the Ethical Committee for colored gems of Assogemme carrying out the definition of the first procedural ethical code for the production and trade of colored stones according to ethical principles.

“We welcome Mr. Damiani with great enthusiasm and profound esteem” – declared the President of Assogemme Paolo Cesari – “we will work with him as a team and with great synergy, promoting and activating a dialogue between all the players in the supply chain of the Italian jewelry system with particular attention to solutions that can concretely enhance Italian manufacturing and contribute to the development of the traceability in the supply chain of colored gemstones. “

The committee guiding principles are precisely the establishment and adoption of socially responsible practices within the gemstones supply chain in the jewelry system and the consequent application of these principles to all companies and operators in the jewelry sector.

Paolo Cesari and Guido Grassi Damiani
Paolo Cesari and Guido Grassi Damiani

“It is an honour and a great responsibility for me to be appointed President of the Assogemme’s Ethical Committee: a virtuous organization that since 2007 has aimed to raise awareness, guarantee and enhance ethics, transparency and respect for people and environment, in the gem sector. The debate on the ethical dimension is not a passing fad and it absolutely must not be perceived as such: it is a real essential necessity in the world of jewelry to which all actors are invited to reflect and act in conformity. “ – declared the new President Guido Grassi Damiani.

“For Damiani, this has always been a key element of corporate identity and this ethical tension has grown more and more with the development of our company: a great story brings with it a great entrepreneurial responsibility. For this reason, our company carefully selects its suppliers: they belong to a small group of companies that respect the Kimberley Process, an international initiative aimed to ensure that the profits made from the trade in diamonds and colored gems do not help finance civil wars.

Precisely for this reason, the Group provides a system of guarantees to ensure that sector operators continue to certify the origin of the stones throughout the supply chain, through a declaration of conformity. Furthermore, always by virtue of this ethical vision, which for us has never been a fleeting fashion, our company fights the exploitation of child labour (by demanding from its suppliers that no child is used for the procurement of raw materials related to the production of jewelry and their processing) but also illegal work, unfair competition and false certifications.

I receive this appointment with great pride and with the intention of continuing to guarantee the debate on these issues of social and entrepreneurial responsibility, to sensitize the players of the jewelry system involved in the production and distribution of precious gems and I am sure that together we will achieve important results. For the community and our sector. “ concludes President Damiani.

Assogemme, in line with the principles expressed by the major international organizations, is a partner of CIBJO – The World Jewelry Confederation deepen together the link between gems and ethics and the need to adopt socially responsible practices on the colored stones supply chain.

In Assogemme’s Ethical Committee of colored stones participate important Italian brands of international standing, Italian operators directly involved in the creation of the jewel, from the dealers of finished products, gem cutters and operators involved in the procurement of raw materials, as well as expert gemmologists, the latter already included in the Scientific Committee, another body born in the association for the study of the bill for the regulation of gemmological materials.

The objective of the ethics committee has materialized, in recent months, in the development of a project in Myanmar (formerly Burma), The Mogok Responsible Gemstones Initiatives (MRGI) which has as its focus the support of socially responsible practices in the mining sector with the involvement of Burmese companies active on Mogok, with a delegation present in Vicenzaoro and the subsequent implementation of a training phase on gem cutting through the burmese territory.

The MRGI project has been implemented thanks to the institutional and economic support of UNIDO ITPO United nations industrial development organizations, ITA – ICE – Italian Agency for the promotion abroad and internationalization of Italian companies, and the Ministry of Economic Development (MISE).


Founded in Valenza in 1924, Damiani is an Italian jewelry company known worldwide for the excellence of its creations: every Damiani jewel is a unique work of art, handcrafted by expert goldsmiths and the result of unique designs, great attention to detail and the use of high-quality gems.

The secrets of this fascinating craft have been handed down from generation to generation, from the founder Enrico Damiani to his son Damiano, and then to his grandsons, Guido, Silvia and Giorgio, who manage the company today, interpreting the brand’s legendary heritage and its underlying values with a progressive look to the future

Valued around the world for the style, design and all-Italian craftsmanship of its creations, the Maison is the only jeweler in the world to have won as many as 18 Diamonds International Awards, the Oscar of the international jewelry world. The excellence of Damiani’s creations has been admired by many stars, including Sharon Stone, Tilda Swinton, Jennifer Aniston, Gwyneth Paltrow and Brad Pitt, not to mention Italy’s Isabella Rossellini and Sophia Loren, all of whom have selected the brand to celebrate their successes.

Damiani has prestigious single-brand boutiques in the most exclusive luxury shopping and culture capitals in the world, including Milan, Rome, Paris, London, Dubai, Tokyo, Beijing and Moscow, in addition to selective distribution through major department stores and multibrand shops.

The Group promotes Italian excellence through the synergistic blend of complementary brands and companies, established or acquired over the course of its history: Salvini, a leading brand in contemporary jewelry; Bliss, which targets a younger audience; Calderoni, a historical Milanese high-end jewelry brand founded in 1840 and now Business Unit for the marketing of loose natural diamonds; Rocca, the only Italian chain of high-end jewelry and timepieces, founded in 1794; and finally Venini, a Murano-based glassmaker whose artistic glassware is on display in leading museums worldwide.


Assogemme is the Italian national gemstones organisation representing companies that span the jewellery supply chain, composed by the leading colored gemstones, diamonds, pearl, and coral wholesalers, industry professionals, dealers, estate jewelers, manufacturers and retailers.

Assogemme membership provides professionals with the education, resources and networking opportunities needed to add value to their businesses. Assogemme also works with multi-stakeholder initiatives on responsible sourcing and supply chain due diligence. Assogemme is a partner of CIBJO the World Jewellery Confederation.