OMEGA Opens Its New Boutique in Biel/Bienne

Swiss watch maker OMEGA has opened a new boutique in their hometown offering a complete brand experience, from the Swiss manufacture’s extraordinary legacy to its latest models.

OMEGA’s latest boutique, now open in Biel/Bienne, marks the final stage in a major development that includes a spectacular new museum and state-of-the-art factory.

A truly global brand, OMEGA has luxury boutiques all over the world, but the distinguished watchmaking company has always been proudly Swiss, and its 8th corporate boutique, now open on home soil, is a source of pride.

With 278sqm of floor space, visitors to the new Biel/Bienne boutique have plenty of room to move. All of OMEGA’s current watches, fine jewellery and accessories are on display. As well as this extensive selection of product choices, there is also the benefit of full Customer Service, providing an efficient on-hand expertise for all OMEGA needs.

Just a short stroll away is an opportunity for guests to explore the legend behind their proud purchases. The new Museum, a stunning, light-filled space at OMEGA’s campus “La Cité du Temps”, tells the fascinating story of the global watchmaker through immersive movies, compelling displays and fun interactive experiences.

Along with the new boutique and museum, the site in Biel is home to OMEGA’s impressive, eco-friendly factory, where all of the brand’s watches are made and tested.

Boutique Address

OMEGA Boutique / Museum
Cité du Temps SA
Nicolas G. Hayek Strasse 4
2502 Biel

Boutique opening hours:

  • Monday – Friday: 10:00 – 18:00
  • Saturday – Sunday: 10:00 – 17:00