With the launch of a revolutionary programme based on production principles utilized in Porsche sports car manufacturing, Porsche Design is taking the creation of exclusive Swiss wristwatches to the next level. This is the first time the concept of a fully customised timepiece; perfectly tailored to match one’s dream Porsche, will enter into series production.
The new Porsche Design custom-built Timepieces programme started in Germany on July 1, 2020. It will be followed by the UK and US on September 1, 2020 at all participating Porsche Centers. The English version of the Internet Timepieces Configurator will also be available as of September 2020.
The Porsche Design watch configurator
The menu navigation and overall design of the new watch configurator are based on the well-established Porsche car configurator. Just like the Porsche 911 range, the watch is digitally visualised down to the smallest detail to provide customers with a realistic depiction of their dream timepiece.
The features, including the pricing for each respective configuration, are displayed in real time. A basic custom-built Timepiece starts at 4,950.00 Euros and, depending on the options selected, can range up to 11,600 Euros (recommended RRP including local taxes in Germany) and includes up to three additional leather straps. Orders are placed exclusively through Porsche Centres and delivery will take eight to 12 weeks.
The first step in the virtual timepiece configurator is to select the case. The customer can choose between a glass-bead-blasted natural titanium case or a black titanium case coated in titanium carbide via PVD. The legendary design by F. A. Porsche has found its contemporary interpretation in the cases of the custom-built chronographs that are based on the Chronotimer Series 1.
With the launch of the Porsche Design custom-built Timepieces programme, the new in house caliber WERK 01.100, which features a 48-hour power reserve, enters series production for the first time. The highlight of this COSC-certified movement is the customisable winding rotor, featuring the wheel designs of the latest-generation Porsche 911. For the first time ever, Porsche Design is offering a timepiece with a completely customisable movement component.
From the classic 911 Carrera rim, including the two-tone Porsche Crest in the centre of the rotor, to the 911 Carrera Exclusive Design wheel version with a gold badge at its centre, there are six different rotor types to choose from. The colour on the rotor edge can also be customised, just like the outer edges of the wheels of a Porsche car. Porsche Design is also offering the original Porsche colour palette.
The rotors on the new watches correspond to a 1:22 scaled-down version of the original rim, adapted to the geometry of the timepiece. They are crafted with a level of precision down to five thousandths of a millimeter. The Porsche Crest, which measures around 50 mm on a vehicle rim, is a mere 3.3 mm wide and 4.4 mm high on the winding rotor cover. Nevertheless, the Porsche Crest still remains clearly visible to the naked eye.
The enormous amount of work put into this programme is most apparent in the metal and leather watchbands, which are available in three sizes. Pop-up menus in the configurator make selections easy. The metal bracelets are made of skin-friendly titanium and all versions feature individually screwed-down links.
Like the case variants, they are available in glass-bead-blasted natural titanium or black-coated titanium carbide. Additionally, there are two different closing mechanisms to choose from: a butterfly clasp with lateral buttons or seven-step fine adjustment.
All leather straps are crafted from the same hides used for Porsche automobile interiors and come in the 14 official interior colour options of the Porsche 911. The leather wristbands come with a butterfly clasp as well as side buttons for quick and easy release. For the stitching on the strap, a total of 19 different colours of genuine Porsche yarn are available, meaning that there are up to 300 different possible configurations.
Two additional bracelets can be designed and purchased per order and the configurator’s full range of options remains available for this selection. The new quick-change side button system makes it easy to change them without the use of any tools.
Custom-built dial and bezel
The dial is personalised via inlaid coloured rings, featuring minute markers in the style of the design-defining classic speedometer developed by Prof. F. A. Porsche. There are 27 Porsche 911 exterior and interior colours to choose from.
Even the watch hands can be personalised, with the customer able to choose either classic Essence in black or sporty Performance hands in matte-white with red tips. The watch’s bezel can also feature either traditional minute markers or a tachymeter for tracking speed or distance.
Custom laser engraving
Upon request, each Porsche Design custom-built Timepiece can be individualised with laser engraving on the back of the case, enhancing each timepiece with the ultimate in personal touches. This supplementary engraving can also be applied to the watch box, which is exclusive to the new watches.
Additionally, the corresponding car visuals can be requested for the emblem on the timepieces’ box. The fonts and lettering featured on the rear of the customer’s car can be applied as well. Alternatively, the customer has the option to select a graphic logo, such as the current 911 Carrera flyline.