The year 2020 will be remembered in future as a period of global struggle against a highly contagious and deadly virus, which fuelled the worst pandemic in the modern era. This period will also be marked for long lock-downs, closure of borders, restrictions in travel, economic challenges, and new healthcare practices.
As a responsible enterprise that desires to send a strong message to the world on the current situation, Hong Kong based Watch Company Claro has designed a new timepiece inspired by the elements associated with the COVID-19 pandemic. This new wrist watch is named PRC.
We all know that the acronym PRC stands for the People’s Republic of China, the formal name of China, where the COVID-19 was detected for the first time. However in this watch, the brand has chosen the acronym PRC also to indicate “Power of Resilience, Claro”.
The Power of Resilience, Claro watch features a unique design based on an anti epidemic theme. It reminds us the two most important things we have learnt from this whole experience. These are wearing a mask and follow social distancing. The half dome dial of the watch represents the need of a face mask.
Instead of “hands”, the PRC watch uses three individual rotating discs, each running separately and keeping the acceptable “social distance” between each other.
Owned by the famous von Burg family that has been active in the watch industry for over 4 generations, Claro Watch (Asia) Ltd creates good-quality yet affordable timepieces with a great respect to its Swiss heritage. The PRC watch is available in both automatic and quartz editions.
The PRC watch features a sleek and simple watch case that houses a distinctive three layer dial. Made from 316L stainless steel, the watch case measures 42mm diameter and 11.5mm thickness (13.5mm with crystal). The case body in IP black stainless steel featuring circular brush finish is topped with a fixed bezel in stainless steel with a choice of brushed stainless steel finish or IP gold coating.
The watch features a 2 mm double domed sapphire crystal front glass. The automatic watch model has a flat, Red K9 crystal caseback to offer the view of mechanical movement beating inside. The quartz version features a solid stainless steel caseback with engravings.
The eye-catching design feature of this watch is its matt black sand-blasting semi-embossed sphere cut dial. This stylish and unique shaped dial is available in black, dark-green, dark-red or dark-blue editions.
The dial incorporates printed Super LumiNova hour and minutes discs as well as a custom designed, organic shaped seconds disc. The inscriptions on the dial – PRC at the left side and WHO KNOWS at the right side – also symbolically link the two most important entities (China & World Health Organization) closely associated with the COVID-19 pandemic.
The automatic version of the watch houses a Swiss CL-888 self-winding caliber assembled in-house at Claro’s factory in Bellinzona, Switzerland. This 18-jewels movement beats at 21600 vph. It can provide a 36 hours power reserve on full-wind with an accuracy rate of -10/+30 seconds per day. The quartz version houses a Swiss Ronda Calibre 503 movement with 45 months battery life.
The watch is fitted with a genuine Italian leather strap with a width size of 24-20mm. The strap is available in 9 color choices. The Claro PRC watch is fitted with a discreet aluminum crown at 3 o’clock. Each timepiece is water resistant up to 50 meters.
The brand launched a Kickstarter campaign to promote this watch collection. Pledges start from HK$ 1,097 (about U$ 142) for quartz version and HK$ 1,566 (about U$ 203) for automatic version. The Claro PRC watch online crowd-funding campaign ends on 20 June and estimated delivery in October 2020.
Please visit the Claro PRC watch Kickstarter campaign for more details.