Bell & Ross, the luxury Swiss watch company specialized in professional aviation timepieces, resumes its origins in high-performance military instruments with a new interpretation of its iconic watch, the BR 03-92 HUD.
Fully in line with the Bell & Ross Instruments collection, the new BR03-92 HUD gets inspiration from the avionics displays of fighter jets equipped with the most cutting-edge technologies.
Although it was originally used in the military field since the 1950’s, the HUD is now also frequently exploited in the automobile industry or civil aviation. The Head Up Display – also known as HUD – is a transparent glass screen that displays all essential information to fulfill a mission, in the pilot’s visual field. For optimal effectiveness, its primary function is to keep the pilot focused on their target ahead without having to take the eyes off his line of sight.
With HUDs displaying digital data onto the windshield, pilots can be alerted about everything from the horizon line, altitude or speed to navigation aids such as the flight path vector – indicating the direction the jet is taking.
As a result, this high-performance tool puts the emphasis on legibility and will guide the way day and night. In case of low visibility for instance or no matter the conditions, the screen will adjust in brightness and contrast to optimize the ambient lighting.
The design of the BR03-92 HUD embodies the spirit of Bell & Ross’ instrument watches. With a contemporary style, the black matte ceramic case features the iconic “circle in a square” that refers to the silhouette of an aircraft cockpit clock.
Arranged in tiers, the Bell and Ross BR03-92 HUD watch is built around superimposed levels. This technical construction was thought and conceived by the designers to create an overlay that echoes the real HUD instrument.
Thus, the concept of Augmented Reality adapted to a timepiece hinges on 3 layers.
On the first plane, the green-tinted sapphire crystal glass gives the illusion of the digital HUD-type display, using the surface of the disc dial and that of the glass. 4 brackets were printed on the verso of the glass as a reminiscent to the 4 corners of the HUD line of sight.
On the 3rd and last plane, the hours are indicated by a green triangle marker which appears in the center through an independent concentric disc which is not graduated. This ultra-light disc ensures optimum power and accuracy of the watch. Furthermore, the disc needs to be sufficiently resistant so as to not become deformed or risk any friction.
The watch also features a small date at 4 o’clock. On the second plane, the black and green hands reveal the minutes and seconds. The hands’ center parts were purposely hidden to further increase the digit analogy and the legibility principles of professional aeronautical instruments.
By using the green color, Bell & Ross recreates the graphic style of this instrument as closely as possible. The green on the dial mirrors the computer-type display of the HUD, and the case’s anti-reflective matte black background provides a striking contrast. The crystal glass is tinted and obtained through a green metallization technique that is applied on its back side.
Furthermore, the BR03-92 HUD fits perfectly into the family of instrument watches with the objective of optimum readability under any circumstances.
To provide an intense green light, the Hours numerals, indices, triangle as well as the minute-circle and hands are coated with green Super-LumiNova® C3 treatment. The ladder is also applied on the 4 brackets. This combination – green-tinted glass on green information – emphasizes the ultra-legibility of the dial and its fluorescent brightness to reproduce the HUD digital green display.
Produced in a limited edition of 999 pieces, the BR 03-92 HUD is completed with both a black rubber and an ultra-resilient black synthetic fabric straps.
Model: Bell and Ross BR 03-92 HUD
Calibre BR-CAL.302 Automatic mechanical
Hours, minutes, seconds and date
42 mm in width
Material: Matt black ceramic
Crystal: Green sapphire with anti-reflective coating. Four right angles painted with green Super-LumiNova®
Water resistance: 100 metres
Central hour disc with Super-LumiNova® marking
Numerals, indices and hands painted with Super-LumiNova®
Black rubber and ultra-resilient black synthetic fabric
Pin buckle in Black PVD coated steel
999 pieces limited editions