Two years ago Stockholm based watch brand TRIWA launched its first line of value driven products called Time for Peace, watches made from destructed illegal firearms. Through the campaign TRIWA has managed to raise more than €100 000 to anti violence projects in El Salvador, where the metal is being produced. It also made them rethink the company strategy.
Under the tagline Time for Change, TRIWA now works with value-driven launches to make the watch a symbol of change. Their new campaign Time for Oceans is made to up-cycled ocean waste and raise awareness for the oceans critical health. Every year, 8 million metric tons of plastic enter our oceans, on top of the estimated 150 million that currently circulate. This has a deep and irreversible impact on marine life.
Both case and strap of the TRIWA Time for Oceans watches is made from 100% recycled ocean plastic produced by #tide Ocean Material in Switzerland. The ocean waste is transformed into granular with the help of solar energy, and has then been remoulded into the watch.
The watch comes in 4 different colours, deep blue, seaweed, coral and seal. They are 10 ATM water resistant and filled with ocean references such as the 3D molded ocean dial, the bouy inspired hands and the color scheme. The watch is powered by a reliable Japanese Citizen Miyota movement.Price: €119, $129.
#tide ocean SA is a company based in Basel. Together with carefully chosen international organizations and Swiss scientists, #tide has found a solution how to reduce ocean plastic waste by closing the circle and creating new products. In its first year, more than 30 tons of #tide ocean material have been processed for companies in Switzerland, North America and South Korea. They use the #tide plastic granules for their products, because they and their customers also believe in cleaner oceans, a sustainable lifestyle – and in waste as a resource.