Mouvex 1911 is a Swiss watch brand based in Neuchatel. The Mouvex brand was originally established in La Chaux-de-Fonds in 1911 by Eugène Blum and Alice Levi-Blum, the founders of the iconic EBEL watch brand.
Mouvex was founded as a manufacture to produce mechanical watch movements and timepieces. Under the Mouvex brand, Eugène Blum and Alice Levi-Blum created timepieces inspired by the Art Deco architecture of the cities like Paris and La Chaux de-Fonds.
During the second half of the 20th century, the Swiss watchmaking industry witnessed a massive shutdown of several homegrown brands due to the influx of cheap quartz watches from Asia.
After a period of inactivity, the Mouvex brand has been acquired by a family of passionate designers lead by Valentin Guidi. In 2019, this historical brand was revived with the launch of Mouvex 1911 Art Deco collection.
Offering exceptional Swiss made automatic watches, this first collection from the resurrected brand pays tribute to this Art Deco artistic period that saw the creation of Mouvex.
These contemporary timepieces combine innovations and Swiss watch making know-how with the rich heritage of the brand. Murex 1911 is the first Swiss made mechanical watch brand to introduce straps that are also compatible with the Apple smart watches.
Made from stainless steel, the squared mono-case of this watch measures 38mm diameter, 45mm length and 11.5mm thickness. Its dial features a multi-layer design featuring decorations and dial openings. Made from sapphire crystal, the pie-shaped centre dial structure allows the view of mechanical movement beating inside.
It also features all numerical hour markers except 2, 3 and 4. The hour-markers 2, 3 and 4 are applied on the metallic surface of the dial. You can also find a date aperture on the right side of the dial. The dial houses hour & minutes hands with luminescent pointers and red second hand.
Its caseback is engraved with Art Deco patterns. The 360-degree opening on the back of the watch is protected by a sapphire crystal, which allows admiring its ETA 2824-2 automatic movement. This 25-jewel self-winding movement offers 38 hours of power reserve.
A noteworthy feature of each Mouvex timepiece is its versatility. The watch was designed to be compatible with Apple watch straps, which enable its owner to adapt the watch look based on his mood and outfit style. The timepiece is available with options of genuine Italian leather strap, stainless steel mesh bracelet or silicone rubber wristband.
Each Mouvex watch comes with the original Mouvex strap, one additional strap and a convertible packaging, which is versatile, practical, and reusable. Unlike most of watch boxes, Mouvex packaging is convertible into smartphone holder and natural sound amplifier.
Collection: Art Deco (Swiss Made)
Stainless Steel 316L
Size: 38mm x 45mm
Engraved caseback with 360-degree opening
ETA 2824-2, Automatic self-winding mechanism, bidirectional
Frequency: 28’800 vibrations per hour; 4 Hz,
25 jewels, Power reserve 42 hours
Hours, minutes, central seconds, date
Genuine Italian leather (vintage, croco, camouflage), Mesh, Silicon
€ 990 Euro
Reusable watch box
“Smartphone pod” (with space for charging cables)
Natural acoustic amplifier
Limited & Numbered Edition (500 pieces)
Horlogerie Avant Garde SA
Route des Gouttes D’or 40, 2000 Neuchatel, Switzerland