The young Swiss watch brand Belchengruppe announces its first collection of mechanical watches.
Belchengruppe is named after the five mountains, known as the Belchen, which are located in the area where the borders of Switzerland, Germany, and France converge. The company creates exceptional timepieces for individuals who appreciate quality and are searching for something extra special.
Their inaugural collection 1247 offers stainless steel automatic watches with two dial versions, “120” and “Visuren”.
Rich in contrast, these Belchengruppe watches play with existing archetypes by shedding new light on the familiar. The case is based on classic watch design and is shaped using complex faceting with clear lines to create a unique character.
Both watch dials offer a new interpretation of classic display elements and call into question traditional perceptions.
The “120” dial separates the hour into three sections. It represents the relationship between the eponymous Belchen Mountains and the times of day: morning, afternoon, and evening. Despite the precision, it represents a playful interpretation of what time actually means.
The “Visuren” dial is reminiscent of the sunbeams and the lines of sight found among the Belchen Mountains. The break with conventional marking enables a new perception of time- a watch that combines precision and intuition.
The watches are available with on option of brushed, bead blasted or polished case finishing. So along with the two dial options, the collection offers 6 models in total. The brushed surface accentuates the clear lines of the case by contrasting them with a light reflecting radiance. The bead-blasted case has a matt satin finish, which is smooth to the touch. The brilliantly polished case surface shines in the sunlight like a metal diamond.
Belchengruppe uses its own unique font. Belchen Grotesk is a functional but straightforward font rooted in Swiss typography. It is used on the dial, date ring, and back engravings, and also provides typographic consistency to the watch design.
These Belchengruppe watches are equipped with Sellita SW290-1 automatic movement that drives hours, minutes, small seconds and date.
Belchengruppe was founded in Basel with the goal of bringing together the knowledge and innovative spirit of experts from the fields of design, construction, and watchmaking. The Zeitdesigner are a team of specialists eager to contribute their professional savoir-faire and conceptual insights.
Christoph Schnee is the founder and creative head at Belchengruppe and has a passion for design details. He has degrees in industrial design and cultural management and has worked for many years as a freelancer and employee in the fields of strategy, concepts, and communication. Christoph Ruppli created the entire visual presence of Belchengruppe. He designed the company logo with the three Belchen Mountains in addition to the “Visuren” dial series for the watches.
Jens Neuber designed the “120” dial and, together with Christoph Schnee, designed the cases for the watches. He has worked as a product designer, illustrator, storyboard artist, and also as a conceptual artist.
Lukas Schneider is a graphic designer and font designer and gave the finishing touches to the visual presence of Belchengruppe by designing the Belchen Grotesk font.
The brand is named after the five Belchen Mountains located in the area where the borders of Switzerland, Germany, and France meet. The mountains acted as an archaic sun calendar in the era before mechanical time measurement. The view of the sun rising over the other Belchen Mountains from the top of the Alsace Belchen marks the start of spring, summer, autumn, and winter. The eponymous mountains represent the dual fascinations of the Belchengruppe: Fascination for both tradition and the archaic, but also a passion for high-tech and new approaches to design.
[Image credit: Michael Himpel]
1247 – 120° Gebürstet : With Brushed steel case and 120° dial
1247 – 120° Hochglanzpoliert : With Mirror-polished steel case and 120° dial
1247 – 120° Perlgestrahlt : With Bead-blasted steel case and 120° dial
1247 – VISUREN Gebürstet : With Brushed steel case and VISUREN dial
1247 – VISUREN Hochglanzpoliert : With Mirror-polished steel case and VISUREN dial
1247 – VISUREN Perlgestrahlt: With Bead-blasted steel case and VISUREN dial
Hours, minutes, small seconds
Date with quick correction
Second stop device
Stainless steel 1.4404
Finishing: brushed, mirror-polished or bead-blasted
Dimensions: 40 X 47 X 11.2 mm
Glass: mineral glass, sapphire coated and anti-reflective
Water resistance: 3 ATM
Caliber: Sellita SW290-1, automatic, 31 jewels, Incabloc
Frequency: 28,800 A / H (4 Hz)
Power reserve: 38 hours
Two variants: 120 (Designed by Jens Neuber) and Visuren (Designed by Christoph Ruppli)
Font date ring: Belchen Grotesk
Luminous material: Superluminova BL 1375C LE GRADE-A
Saddle leather black, one-sided tack seam orange
Buckle: stainless steel 1.4404, polished
Model 1247 – 120° Gebürstet: 1745 CHF
Model 1247 – 120° Hochglanzpoliert: 1995 CHF
Model 1247 – 120° Perlgestrahlt: 1895 CHF
Model 1247 – VISUREN Gebürstet: 1745 CHF
Model 1247 – VISUREN Hochglanzpoliert: 1995 CHF
Model 1247 – VISUREN Perlgestrahlt: 1895 CHF