Zenith and Revolution presents an exclusive Revival model based on an El Primero icon from the 1970s. Affectionately nicknamed the “Cover Girl” by vintage watch collectors and El Primero aficionados, following its appearance on the cover of a book about Zenith history, the A3818 was introduced in 1971 for a brief time and in limited quantities, making it one of the most elusive and sought-after vintage El Primero watches. Together with Revolution and its sister-media The Rake, Zenith is bringing back this sporty-chic chronograph icon in a limited-edition Revival series of 100 pieces.
One of the most distinguishing features of the original A3818, compared to other early El Primero watches, is its dial. Instead of the signature Zenith tri-colour chronograph sub-dials or high-contrast “panda” dials, the A3818 featured a textured blue dial – something of a rarity back in 1971.
In the Revival series, the satin-brushed finish and petrol blue tone of the dial have been preserved, as have the “pyramid” seconds track and alternating grey and black colours on the sub-dial rings. Giving a uniquely modern twist on thishistorical reference and turning up its legibility in the dark, the pyramid track, tachymeter scale, logo and text are done in Super-LumiNova®.On the reverse side of the case is another welcome evolution from the original A3818, with a sapphire display back exposing the El Primero calibre.
Each part of the A3818’s 37mm faceted stainless steel case, including the pump-style pushers, is faithful to the original 1971 model.Completing the vintage look and feel of the watch, the A3818 Revival comes on a steel “ladder” bracelet, a modern remake of the Gay Frères bracelets that became emblematic of the early El Primero watches.
The El Primero A3818 Revival will be limited to 100 pieces, with 50 pieces allocated to Revolution and its sister publication The Rake’s online shops, and 50 pieces for Zenith boutiques around the world. The watch will come with a copy of Manfred Rössler’s 2009 book Zenith: Swiss Watch Manufacture Since 1865, one of the most insightful and comprehensive ever publications about the brand and its iconic watches.
Model: EL Primero A3818 Revival “The Cover Girl”
Unique Selling Points
Revival of the 1971 Reference A3818
Original 1969 case with 37 mm diameter
Automatic El Primero column-wheel chronograph
Full Super-LumiNova® dial
Limited edition of 100 pieces:
50 pieces for Zenith Boutiques and at http://www.zenith-watches.com in the US
50 pieces for The Rake/Revolution
Complimentary copy of the Zenith book by Manfred Rossler
Movement: El Primero 400 Automatic
Calibre: 13¼“` (Diameter: 30 mm)
Movement thickness: 6.6 mm
Frequency: 36,000 VpH (5 Hz)
Power-reserve.: min. 50 hours
Finishes: Oscillating weight with “Côtes de Genève” motif
Hours and minutes in the centre
Small seconds at 9 o’clock
– Central chronograph hand
– 12-hour counter at 6 o’clock
– 30-minute counter at 3 o’clock
Date indication at 4:30
Diameter: 37 mm
Diameter opening: 32.3 mm
Thickness: 12.60 mm
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Special transparent sapphire crystal caseback
Material: Stainless steel
Water-resistance: 5 ATM
Blue satin-brushed dial
Hour-markers: Rhodium-plated, faceted and coated with Super-LumiNova® SLN C3
Hands: Rhodium-plated, faceted and coated with Super-LumiNova® SLN C3
“Ladder” bracelet with double folding clasp