British watch maker Fears has announced a new range of Wool Straps created with local Romney Marsh Wools. The launch of the new watch straps, occurring during the annual Wool Week, is supported by The Campaign for Wool.
The three new straps join Fears’ premium range of handmade watch straps and feature a contemporary stripe pattern woven in Britain from the natural fleece colours. The wool comes from Romney sheep that graze only 16 miles from the Fears headquarters in Canterbury, Kent.
The Romney sheep fleece is considered to be one of the finer British Wool Breeds making it ideal for watch straps. Wools natural elastic, hard-wearing properties mean that the straps maintain their appearance in the longer-term whist also being both stain and odour-resistant.
Romney Marsh Wools, who raise and breed the Romney sheep, are 6th generation farmers who have been working on Romney Marsh since 1882. Their heritage resonates with Fears who are also run today by the 6th generation. Both businesses share a passion for making high quality products that are designed and made to be long lasting.
Commenting on the launch of the Wool Straps, Nicholas Bowman-Scargill, (4th) Managing Director of the Fears Watch Company says, “It’s an absolute pleasure to be working with a local Kent business. When I was first introduced to Kristina at Romney Marsh Wools, I immediately realised that we had a shared ambition to make beautiful, quality items that can be enjoyed now and by future generations. What’s been so enjoyable with creating the Wool Straps is making a product from a traditional material but with a contemporary look and feel. It’s been especially pleasing that The Campaign for Wool have chosen to support our launch recognising the use of British wool in our new watch straps.”
Commenting on working with Fears to create the Wool Straps, Kristina Boulden, Director at Romney Marsh Wools says, “We are thrilled to be able to collaborate with such a local business who has such a wonderful heritage and high-end collection. The idea of being able to create a wool strap made with our wool seemed like such a wonderful concept as wool is such a natural, sustainable and versatile material. The backing of The Campaign for Wool is such an accolade to the beautiful straps Fears Watch Company have created.”
Commenting on Fears and Romney Marsh Wools working together on the Wool Straps, Peter Ackroyd MBE, COO, The Campaign for Wool says, “The collaboration between FEARS and Romeny Marsh Wool illustrates just how diverse and wonderful wool is as a fibre. We continue to see new and fascinating applications of wool created every day, and these new and innovative products show that the Campaign for Wool’s message continues to resonate with consumers.”
The Fears Wool Straps will retail for £125 inc. VAT each and are available in two sizes from the Fears online boutique today. They are designed to fit all current Fears watches from the Brunswick and Redcliff collections as well as all watches with a 20mm lug width.
Fears Wool Straps specification
Standard (to fit wrists 178 – 210mm) or
Shorter (to fit wrists 164 – 197mm)
20mm lug width /16mm buckle
Stainless Steel with Fears Pipette engraving
“FEARS” & “ROMNEY MARSH WOOL”
Fine Romney sheep wool from Romney Marsh, Kent, England
Woven in Britain into three natural colour ways:
Vegetable tanned Calf leather in Fears Blue
Tonally matching to outer material
£125 inc. VAT
Romney Marsh Wools
Established in 2008, Romney Marsh Wools, a family run business, was born through a firm belief in raising the awareness of all the benefits wool can bring. Based on the family farm on Romney Marsh, Kent, with Romney sheep having been in the family for at least 6 generations, current numbers are around 1200 ewes in the flock.
All of the wool used to make Romney Marsh Wools’ products is hand selected from their own sheep to produce a beautiful range of British Wool products including throws, cushions, hats, yarn, toiletries and much more, all in collaboration with some of the very best expert makers from the UK.
All of the products are available to buy direct for home delivery from www.romneymarshwools.co.uk and Romney Marsh Wools can also be found at local shows and events and as well as supplying to selected independent outlets throughout the South East and rest of the UK.
Campaign for Wool
The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool, promote wool-rich products to a national audience and help to support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, the Campaign works to engage consumers through exciting fashion, interiors, artisan and design lead activities centering around Wool Week each year.
The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations in the world. Key nation partners include the British Wool Marketing Board, Australian Wool Innovation/The Woolmark Company, Cape Wools South Africa and Campaign for Wool New Zealand. All have shown incredible support and contributed to the global success of His Royal Highness’s Campaign for Wool since its inception.