Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

Ending its year-long celebration of the El Primero’s 50th Anniversary, Swiss luxury watch brand Zenith and market-leading auctioneer Phillips come together for a one-off El Primero chronograph in platinum that will be offered at auction during Phillips’ The Geneva Watch Auction X on 9-10 November 2019.

Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

On November 8, 2019 in Geneva, the final stop of its Anniversary World Tour, Zenith -in partnership with Phillips in Association with Bacs & Russo – will unveil a unique and truly unprecedented El Primero in platinum that is bound to make waves among watch collectors and El Primero aficionados.

Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

Designed by Phillips in Association with Bacs & Russo in collaboration with Zenith — a first for the auctioneer — this one-off creation celebrates the invention 50 years ago of the Zenith El Primero, the first ever automatic chronograph – with a surprising take on the iconic reference A386. Exceptionally for this one-off creation, and for the first time for an El Primero, the watch is made in PT 950 platinum.

Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold. The strap is made from calfskin for elegant simplicity. As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty.

Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.

Zenith El Primero Chronograph Platinum Unique Piece, Designed by Phillips in Association with Bacs & Russo

The platinum El Primero will be unveiled on the eve of the auction, at a special event on November 8 at La Rèserve in Geneva, to crown the El Primero 50th Anniversary World Tour which carried the El Primero torch, as it were, across 5 continents throughout 2019 in celebration of the first automatic chronograph in watchmaking history introduced in 1969.

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