Ending its year-long celebration of the El Primero’s 50th Anniversary, Swiss luxury watch brand Zenith and market-leading auctioneer Phillips come together for a one-off El Primero chronograph in platinum that will be offered at auction during Phillips’ The Geneva Watch Auction X on 9-10 November 2019.
On November 8, 2019 in Geneva, the final stop of its Anniversary World Tour, Zenith -in partnership with Phillips in Association with Bacs & Russo – will unveil a unique and truly unprecedented El Primero in platinum that is bound to make waves among watch collectors and El Primero aficionados.
Designed by Phillips in Association with Bacs & Russo in collaboration with Zenith — a first for the auctioneer — this one-off creation celebrates the invention 50 years ago of the Zenith El Primero, the first ever automatic chronograph – with a surprising take on the iconic reference A386. Exceptionally for this one-off creation, and for the first time for an El Primero, the watch is made in PT 950 platinum.
The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold. The strap is made from calfskin for elegant simplicity. As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty.
Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.
The platinum El Primero will be unveiled on the eve of the auction, at a special event on November 8 at La Rèserve in Geneva, to crown the El Primero 50th Anniversary World Tour which carried the El Primero torch, as it were, across 5 continents throughout 2019 in celebration of the first automatic chronograph in watchmaking history introduced in 1969.