Itay Noy ReOrder Collection

Tel Aviv based watchmaker Itay Noy presents ReOrder Collection, a manual wound watch that boasts a unique dial featuring two contrasting displays.

The traditional analog hands appear in the center; around them there are 12 digit-shaped windows indicating the hours, seemingly scattered at random over the dial, which are revealed in order, counter-clockwise. This dual display creates a new order, challenging the traditional way to read the time.

Itay Noy ReOrder watch

The watch comes in a stainless steel case measuring 44mm diameter and thickness 12mm. It features sapphire crystal front glass and transparent caseback.

Itay Noy ReOrder watch

The hand wound movement that powering this timepiece bears 20 jewels and delivers power reserve of 42 hours when fully wound.

Itay Noy ReOrder watch manual wound movement

The watch is worn on a handmade leather strap with double folding clasp.

Itay Noy ReOrder manual winding watch

Technical details

Model: Itay Noy ReOrder

Caliber IN.IP13, mechanical with manual winding, power reserve 42 hours, Ø36.6mm, height 5.5 mm, frequency 21,600 vph, 20 jewels.

stainless steel 316L, Ø44 mm, height 12 mm, sapphire crystal, transparent case back, water-resistant to 5 atm.

Dynamic dial with 12 digit-shaped windows indicating the hours, minutes and central seconds

Handmade leather band, double folding clasp


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