Montres Venus is a Swiss watch maker based in Geneva. The brand was established in 1902.

In 1902 at the very heart of the Swiss watchmaking industry, in a village named La Chaux-de-Fonds, a master craftsman by the name of Paul Arthur Schwarz and his wife Olga Etienne-Schwarz, two visionary watchmakers, launched one of their very first collections: the VENUS collection.

It was immediately noted for its elegance and refinement. The values expressed by the brand quickly became synonymous with innovative design and manufacturing achievement. By the 1930’s VENUS had begun manufacturing chronograph calibers, which are still being used by many other brands today. It launched numerous lines of extremely successful collections worldwide.

The pursuit of this path in innovation and elegance culminated in VENUS historically achieving international acclaim at the Basel fair of 1950 by winning 1st prize for one of its attractive designs. By the mid 1960’s VENUS was a well-established brand, with a global distribution network and hundreds of popular ladies and gents designs. The company organized glamorous public relations events and VENUS watches were notably worn by celebrities such as the Hollywood actress Jane Mansfield. They were also worn by important personalities and political figures such as Leonid Brezhnev, the leader of the Soviet Union at the time. The Vatican famously placed an order of one hundred VENUS mechanical selfwinding timepieces in white gold.

The watch industry was strongly destabilised, especially with the quartz revolution during the second half of the 20th century. VENUS was not spared. But the traditional Swiss watchmaking, famous worldwide for its hand wound and automatic movements was finally reborn from its ashes and VENUS would not miss its opportunity to live again.

Kept in respectful guardianship for many years by its new owners, this decisive moment finally came in 2011 with the first collection GENESIS. Keeping the specificities of the brand, its new collections benefit from the best Swiss know-how and the evolution of modern technologies in traditional watchmaking, a label of excellence and refinement.

“Montres VENUS” continuously launches innovative timepieces with captivating design and technical characteristics of high quality. These strengths are enhanced by attractive prices, creating the perfect choice.

The lines of automatic or quartz wristwatches, for both gents and ladies, offer a wide panel from dynamism to elegance. The already well-known and popular models always enjoyed a huge success at the previous international watch exhibitions.

Based in Geneva – Switzerland, a guarantee of quality and constant improvements, “Montres VENUS” can better reach the world markets.

The VENUS brand has always drawn inspiration from the Greek / Roman divinity of Venus, goddess of love, as well as from the planet, which inspires its name. But it was during exploration of the planet Venus in 1960s that a real phenomenon would be expressed in the brand: Venus is the only planet in our planetary system that rotates in a clockwise direction around its axis.

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