VICENZAORO by Italian Exhibition Group – The Watch Room: The area dedicated to the world of watches grows in quality and elegance with leading international brands

During this year’s edition of Vicenzaoro, organised by Italian Exhibition Group in Vicenza from 7th to 11th September 2019, there will be an even larger section entirely dedicated to the world of watches and fascinating time-pieces where refined quality and brand selection has also been extended.

To corroborate the ever-greater popularity of this area and the anticipation that builds around it, this year, The Watch Room will be located in a more prominent, elegant and functional position along the central colonnade within the LOOK community (the district that focuses on fashion jewellery).

A carefully selected capsule with an extreme variety of 12 different brands to provide Vicenzaoro traders with a preview of the latest collections and new arrivals at the most important time of the year in view of final customers’ purchases for the Christmas festivities.

From the classic and elegant styles of time-pieces for men to North European minimalism, passing through models for the military world, colours and unique personalizations. And again, from Swiss-, German- and Japanese-made automatic movements to quartz movements with innovative dials designed in Italy, California and Northern Europe.

Exhibitors in the area will include several brands, each with their own particular characteristics.

A much-awaited new entry is Corum, a historical Swiss-made brand of high range watches that has always been a forerunner in introducing new shapes for dials and one of the first in the world to add indications on tides to its watch functions.

Also on display will be models by Luminox, the Californian brand and one of the most famous and successful in the segment of military watches for men. Their watches are renowned for resistance and night-time luminosity.

Victorinox, the well-known multi-use, Swiss knife brand, also has a military imprint and will be presenting its collection of time-pieces at Vicenzaoro. Elegance and quality are the distinctive trait of Junghans, a German watch manufacture with over 150 years behind it and which has made timeless style and reliability its strong points.

Style and, above all, high technicity characterise the Japanese brand Orient, one of the largest groups in the world in the production of automatic movements which will be joining the Vicenzaoro community for the first time.

The creations presented in The Watch Room this September by Barbosa, will have an all-Mediterranean spirit as well as their usual elegant lines. Highly colourful and patterned creations with a great inclination for personalization to ensure each item’s uniqueness and character. The Picto brand, founded by two Danish designers whose aim was to break the rules of traditional timetelling on wrist watches, leaves the classic style totally behind. Here, North European minimalism merges with innovation for this revolutionary time-piece and design object.

More fashionable and unconventional proposals also come from Carl Edmond with daring collections sporting square dials along with softer and more rounded lines in a perfect blend of Swedish design and Swiss precision.

Quality, elegance and technology are undisputedly guaranteed in Pryngeps watches, created from artisan passion and great Made in Italy tradition. A brand that, for over 60 years, has been uniting the clean and rigorous lines of steel with the sophisticated lightness of applied stones.

Functionality, however, is the key word at Nautische Instrumente Mühle-Glashütte, the only watch manufacturer in the German city of Glashütte which still belongs to a long-standing local family and which will be attending Vicenzaoro together with Meistersinger, another German company that draws inspiration from the sundial and clock tower tradition for its time-piece creations.

The Watch Room community will be completed by Just Cavalli creations and the 100% natural wood watches by Green Time.

About Italian Exhibition Group

Italian Exhibition Group (IEG) is the Italian leader in the organization of expos and one of the main players in Europe in the expo and conference sector, with its venues in Rimini and Vicenza. The IEG Group stands out for the organization of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality & Lifestyle; Wellness and Leisure; Green & Technology. In recent years, IEG has launched an important process of foreign expansion, also by means of joint ventures inked with local players (e.g. in the United States, Arab Emirates and China). IEG ended the 2018 financial year with a total consolidated turnover of 159.7 million euros, an EBITDA of 30.8 million and a net consolidated profit of 10.8 million euros. In 2018, IEG hosted an overall total of 53 exhibitions organized or hosted and 181 conferences and events in its expo and conference facilities in Rimini and Vicenza.

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