Singer Reimagined Announces Partnership with Phillips Perpetual

Singer announces that the Track1 collection by Singer Reimagined will be on permanent display within the new Phillips Perpetual gallery in Mayfair, a new watch collectors’ destination created by Phillips in Association with Bacs & Russo.

This follows the confirmation of the Track1 as winner of the Chronograph category at the GPHG awards in November 2018. Singer will be the only brand displaying new watches at Phillips Perpetual.

The announcement follows two highly successful collaborations between Singer and Phillips. In July 2018, Phillips hosted the Porsche 911 Reimagined by Singer –Dynamics and Light weighting Study as it was shown for the first time in London. Direct from Goodwood Festival of Speed and surrounded by art from Carlos Cruz-Diez, the car together with an exclusive collection of watches was presented at a private reception.

In February 2019, the Track1 timepieces from Singer Reimagined returned to 30 Berkeley Square as part of a private sales exhibition. The announcement that the collection will take up residence at Phillips Perpetual marks the next step in a collaboration between friends to present collectible watches and automobiles in bespoke surroundings. Singer will be the only brand displaying new watches at Phillips Perpetual Singer.

The Track1 is a radical re-engineering of the chronograph. Its sleek lines frame a highly innovative and complex design with an unprecedented display made possible by a revolutionary movement, the Agengraphe.

Ten years in the making, this ground-breaking automatic caliber goes beyond the limitations imposed by preceding mechanisms, enabling a centralized indication of the chronograph functions, thus enabling a radical focus on legibility and performance. Singer Reimagined was born from the encounter between Rob Dickinson, founder and creative Director of Singer Vehicle Design, and Italian watch designer Marco Borraccino.

The company was created to reimagine high-watchmaking, combining obsessive attention to detail, unique perspectives and a love for the iconic sports watches of the 1960s and 1970s. The duo was soon joined by master watchmaker Jean-Marc Wiederrecht who would provide a ground-breaking chronograph movement to power their first timepiece, Track1.

Singer Reimagined is the sister company to Singer Vehicle Design, based in Los Angeles, California and created a decade ago to pursue the creative possibilities within the vibrant world of iconic automobiles. Both companies fuse iconic design with cutting-edge material science in pursuit of mechanical art.

Phillips Perpetual is a first of its kind platform that launched at Phillips London on 30 Berkeley Square in April, presenting the finest collectors’ timepieces in custom-built surroundings. Through ongoing curated programming, private selling exhibitions, and innovative partnerships, coupled with an evolving selection of private sales, Phillips Perpetual will offer a boutique experience to clients for both the selling and buying of watches.

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