Under the Leadership of CEO Marco Tedeschi, Swiss Watch Brand RJ Moves to Take Over the Americas with Total Re-Brand, a Watch from the Moon and Iconic Collaborations

Swiss luxury watch brand RJ has re-invented itself on every level in 2018, starting with a new official name. As part of this brand re-set, the Swiss watchmaker has appointed 33-year old Marco Tedeschi as the CEO of RJ. Tedeschi continues to define a new era for RJ with a new manufacture, the so-called RJ Studio, his creative direction and modernized DNA as it sets out to make iconic, ambitious, and culturally-relevant contemporary luxury watches.

RJ has appointed Benoit Vullietas its new Managing Director of the Americas. Vulliet brings many years of international experience in the watch industry where he was responsible for luxury brands in the North and South American markets. He has plans to meet with a host of new retail partners in Basel this month to lay the new foundations for RJ’s brand distribution and invite new retail partners throughout North America.

From March 21st – 24th 2019, RJ will showcase its latest watch novelties at the Swissotel le Plaza/Basel, including the ARRAW 6919, an in-house 360° moon phase timepiece made with authentic material from the Apollo 11 spacecraft which first placed man on the moon. RJ will also highlight its first ever models dedicated to women. The new STAR TWIST collection features playful, interactive spinning bezels and galactic mother-of- pearl dial designs. RJ will also present its recent DC comics collaboration, this time referencing two of Batman’s arch villains: ARRAW Two-Face and ARRAW The Joker.

Visitors to the RJ suite will also get the chance to see the RJ BE@RBRICK Spaceman, a collectible object created in partnership with Japanese toymaker MEDICOM TOY. Designed in a limited edition of 500 pieces only and available exclusively to friends of RJ, the RJ BE@RBRICK Spaceman is a fitting symbol for a watch brand that takes inspiration from pop culture and the universe of space.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.