Austin, Texas based watch brand Tockr announces its New York City retail debut at the new Neiman Marcus Hudson Yards this month. Tockr’s Air Defender watches will take pride of place at the multi-level store, merchandised directly on the men’s fashion floor. Tockr will celebrate the brand’s NYC debut on Thursday, March 14, 2019 at the exclusive Neiman Marcus Hudson Yards VIP event from 5 p.m. to 7 p.m., with special after-party festivities running until 9:30 p.m. Neiman Marcus will carry a range of models from Tockr, including their iconic Air Defender chronograph watches.
The Air Defender chronograph watches epitomize the aviation and active-lifestyle inspiration that underlines each of Tockr’s watch designs, which are born in Austin and assembled in Switzerland. The Air Defender takes cues from wristwatches designed specifically for military pilots during the 1970’s while adhering to the rigid specifications established by NATO.
Its 45-millimeter stainless steel cushion-shaped case makes a bold statement and offers rugged functionality made for racing down the open highway, over the seas, or through the skies with water resistance up to 100 meters and a 42-hour power reserve. Beneath a sapphire crystal, the Air Defender chronograph’s 60 second, 30-minute, and 12-hour counters come dressed in the collector’s choice of matte black, sunburst blue, dark green, panda, or silver, and each watch style offers crisp legibility thanks to the ultra-luminescent markers and reflector ring. The rotating inner bezel is easily manipulated by pushing the crown at the 10 o’clock position. On the reverse side, a sapphire crystal case back reveals a look at the Air Defender’s top grade Valjoux 7750 Swiss-made automatic movement and the custom Tockr skeletonized rotor.
Neiman Marcus will feature a selection of the most popular Air Defender models in a range of dial designs and strap or bracelet options from interchangeable hand-stitched calfskin leather to integrated brushed and polished or PVD coated stainless-steel bracelets. Tockr also partnered with HIX Design out of Oklahoma City to develop a custom strap to complement the Air Defender’s sporty persona.
Nicknamed the “Stealth” strap, each is hand cut and stitched at the HIX studio in Oklahoma City. The highly worked custom straps are flared at the lugs, tapered at the buckle, and feature a raised and perforated section near the lugs with leather colors custom coordinated to the Air Defender dials.
Each Tockr Air Defender model comes with a 2-year guarantee and the collection ranges in price from $1600 to $1950.
About Tockr™: Tockr™ is an American watch brand with a Swiss-made heart, founded in Austin, Texas in 2017. Inspired by his own experience as a pilot and the legacy of his grandfather, a U.S. Army pilot who flew C-47 aircraft during World War II, Founder Austin Ivey set out to combine his lifelong passions of watches and aviation in an accessible collection of aviation-inspired watches. In a short time, Tockr’s iconic C47 and Air Defender watch collections have already captured the imagination of watch enthusiasts around the world.
Top grade Valjoux 7750 with perlage finish 25 jewels, 28’800 A/h,4Hz Day-date windows at 3:00
Power reserve: 42 hours
Chronograph with 3 counters: 60 seconds, 30 minutes and 12 hours
Cushion-shaped in Stainless Steel 316L with Sapphire crystal on front and back
Lug to Lug: 48mm
Case back: Sapphire crystal with custom Tockr skeletonized rotor
Water resistance: 10ATM (100M)
Available in Matte Black, Sunburst Blue, Dark Green, Panda, or Silver with Superluminova C3 ultra-luminescent markers and a reflector ring
Rotating inner bezel controlled by crown at 10 o’clock position
Stock strap: Stock Interchangeable hand-stitched calf leather.
HIX Design Straps: Tockr partnered with HIX Design out of Oklahoma City in 2018 to develop a custom strap that would complement the unique look of the Air-Defender. Nicknamed the “Stealth” strap, each strap is hand cut and stitched at the HIX studio in Oklahoma City. The straps are flared at the lugs and tapered at the buckle and feature a raised and perforated section near the lugs with leather color matched to the accompanying watch features.
Pin buckle clasp in brushed Stainless Steel 316L
Integrated stainless steel (or PVD) bracelet with brushed and polished end links