Tag Heuer Announces Formula E Driver Jean-Eric Vergne as Its New Brand Ambassador

TAG Heuer underscores its involvement in motor racing and passion for avant-garde technology with a new partnership within Formula E. In addition to its Official Timekeeper role for the exciting and innovative automobile race, the brand also welcomes one of the championship’s most talented drivers, Jean-Eric Vergne, to its league of Brand Ambassadors.

Jean-Éric Vergne is a French racing driver who has competed in the ABB FIA Formula E Championship since its creation in 2014. He became the Formula E Champion during the 2017-2018 season and will be racing to defend his title.

TAG Heuer is a Founding Partner of Formula E and has been the Official Timekeeper since the inception of the sport in 2014. The “E” in Formula E stands for electric, energy, environment, engineering and entertainment.

A fusion of technology, sports, science, design and music, Formula E offers a glimpse into the exciting future of motor sports and beyond. There’s no exhaust, no gasoline, no smell of burning rubber: the air is clean and pure, but the competition is fierce. When innovation and excitement collide, the possibilities are endless.

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