Part of Timex Group since 2006 and originally based in La Chaux-deFonds, Vincent Bérard was a manufacturer of luxury mechanical watches who used Nature as a source of inspiration. By exploring his inspiring legacy and reinterpreting that connection with Nature with present day consciousness, Timex Group Luxury Division today announced the launch of a new collection of Swiss Made watches with a green soul.
The range consists of stylistic timepieces that deploy only mechanical Swiss Made movements, to avoid batteries, and use sustainable materials -recycled or eco-friendly- at a sustainable price. The green concept is visually emphasized by the customized forest green rotor, visible from the see-through case back, and by a green second hand present on all styles.
Interchangeable straps made from post-consumer recycled PET bottles, vintage vegetable tanned leather or Nuo© wood, a patented material made from thin wood micro laser etched sheets, underscore the brand’s commitment to innovative and eco-conscious creations. Thanks to the co-operation with Treedom, a Benefit Corporation that supports agroforestry projects around the world, a tree will be planted for each watch sold.
Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available in exclusive selected stores and on www.vincentberard.com starting from September 2019.