SEVENFRIDAY SF-W1/01 a.k.a “THE BLADE”

SEVENFRIDAY presents “THE BLADE”, the newest watch of their industrial machine inspired line. Inspired by the fierce performance and aesthetic of an industrial saw blade and rawness of workshop surroundings combined with true artisanal craftsmanship, “THE BLADE” is powerful in looks, with detailed precision.

Featuring a five-layer interface construction dial carrying a rich colour palette consisting of black matt, gun metal and matt Rhodium, “THE BLADE” presents a stripped back, exposed mechanical presence, paired with thorough and obvious craftsman-ship detailing.

Stand out features also include a three-piece construction case with hardened K1 mineral glass box and anti-reflective coating; a customized Miyota automatic movement and padded calf skin leather strap with bespoke yellow lining, easily replaced thanks to our Fast Changing System (FCS).

The Blade is chipped in connection with the official SEVENFRIDAY APP which allows the verification and registration of the watch. Recommended Retail Price is RRP of CHF/USD 1’250 or EUR 1’100.

“THE BLADE” is available via sevenfriday website and official authorized retail partners from 21st January 2019.

Technical details

Model: SF-W1/01  “THE BLADE”

Construction
• 5 layers construction dial (multi-level principle).
• 1st layer (bottom): Stamped pattern, gun metal color plate. Opening on the balance wheel at 7h.
• 2nd layer: Black matt ring carrying the functions indicators (Hours, minutes, seconds, night&day).
• 3rd and 4th layers: Gun metal color and vertical brushed plate, opened on 3 distinctive areas, with two polished screws, a printed relief silver logo and an applied circle at the center.
• 5th layer: Matt rhodium color dial ring with minutes tracks & Arabic numerals.

Functions
• HOURS: Disc (the blade) at the center, turning clockwise. Pointer: Yellow arrow at 12h, white “H”.
• MINUTES: Hand on top, rhodium color, lengthwise brushed, refilled with white luminous painting. Minute scale on dial ring (tracks and Arabic numerals).
• SECONDS: Small second black disc at 5h, rotating clockwise. Pointer: Red arrow at 5h, beside pale grey printed “SEC”.
• NIGHT & DAY: Rotating disc, night time displayed in black, day time in yellow. Approx. period of the day or night is indicated by the proportion of black and yellow in front of the red marker at 9h.

Movement
• Automatic movement: Customized Miyota 82S7.
• Frequency: 21’600 Beats per hour.
• Tolerance: 10-20 sec/day.

NFC
• Chip on caseback below round cover.
• Chip in connection with official SEVENFRIDAY APP allows verification & registration of watch.

Case
• 3 pieces construction.
• Hardened K1 mineral glassbox, one layer anti-reflective coating.
• Polished and brushed stainless steel (316L) case; sunray brushed bezel; polished caseback.
• Two fast strap changer pushers on 9h side.
• Brushed stainless steel (316L) crown.
• Size: 44,3mm (W) x 49,7mm (H).
• Water Resistance: 3ATM- Splash/Rain Resistant, no diving.

Strap
• Black padded calf skin leather.
• Yellow lining with specific “7F” pattern.
• Tapered from 28mm (case side) to 24mm (buckle side).
• Can be easily replaced thanks to Fast Changing System (FSC).
• Yellow lining with specific “7F” pattern.

Buckle
• Polished stainless steel (316L), sandblasted stamped decor.
• Fast Changing System (FSC pusher on the left side).

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