NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry.

NORQAIN was founded by Ben Küffer, who belongs to a traditional watch making family that has been producing Swiss Made watches in the Bernese Jura, the centre of the art of watchmaking for more than 4 decades. With this young and independent, family owned watch brand, the founders unite original Swiss values of quality; reliability and trust have been deeply rooted for generations.

The Chairman of the Board, Marc Küffer, has more than 45 years of experience in the manufacturing of Swiss luxury watches. He was also a member of the Board of the Swiss Watch Industry Association for more than 25 years. Ted Schneider, the son of the watch legend Théodore Schneider is also a member of the Board of Directors. Mark Streit, a Swiss ice hockey legend and Stanley Cup winner, is also part of the management team and board.

NORQAIN stands for high-quality Swiss made watches. The three collections – Adventure, Freedom and Independence which are available for men and women – are exclusively equipped with mechanical automatic movements.

A NORQAIN is a watch produced in Switzerland with a strong design and a striking uniqueness. Every timepiece is handcrafted with unconditional attention to detail. The models of the three collections are in a price range of CHF 1500.00 – CHF 4500.00.-.

The Adventure Sport collection by NORQAIN is a Swiss Made watch line with a sporty and strong character. The distinctive “NORQAIN pattern” on all the dials, the knurled bezel and the accentuated self-confidence of this watch make it unmistakable.

The Freedom 60 collection is inspired by the 60s.The characteristics of this collection are the incredibly beautiful design elements – starting with the vintage straps with the unique “NORQAIN stitches”, followed by the box type glass with its origin in the 60s and the reduced dial with hand – applied indexes.

The exclusive Independence collection is for independent, nonconformist and successful people who aren’t afraid of their flaws and live in the moment. The chronometer certified model for both ladies and gents is available as a limited edition released only once a year. The collection will be presented at Basel-world 2019.

A special feature of the brand’s watch collection is the distinctive NORQAIN plate, which can always be found on the left side of the case of all models. This plate can be engraved with your own personal message.

Presently, NORQAIN collections are available for purchase at leading Swiss retailers and with independent family-owned companies like Spinnler & Schweizer, Sonderegger, Galli, Michaud (Neuenburg & Verbier), Zegg, Ruckli and Stäuble. On 24th January 2019, Mark Streit launched the brand in the US and Canada during the NHL All Star Game in San José. Until the end of 2019 NORQAIN will be available at over 50 retailers worldwide and will present an interesting e-Commerce strategy where all sales incorporate the dealer network.

Contact details

Hauptstrasse 7
2560 Nidau (Biel-Bienne)
Official website:

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