The Abingdon Co. Unveils Julia, the New Automotive Inspired Watch Designed with NASCAR Driver, Julia Landauer
US watch brand The Abingdon Co. is starting 2019 on the NSACAR circuit as they launch into the automotive racing arena with a new timepiece built in collaboration with two time champion NASCAR driver, Julia Landauer. The “Julia” watch is available on Indiegogo during their crowd-funding campaign ending on 20 February 2019.
The Abingdon/Landauer collaboration began a year ago after Abingdon, Crew Member in Chief of The Abingdon Co. reached out to Landauer after seeing an interview of her online. Over the course of the year, Abingdon and Landauer designed the Julia , a multi-function watch with a second time zone and tachymeter for precision timing. Available in Performance Black, Champion Gold, and Quick Silver and outfitted with interchangeable bands in leather and stainless steel.
Last November, Abingdon and Julia launched the timepiece at a private viewing in downtown Las Vegas with members of the press and influencers in the automotive industry.
Launched Monday, January 21, at midnight, the Julia is available for pre-order through Indiegogo. The first 25 backers will be able to get the Julia for 50% off the estimated retail of $399.00. As an added value, Julia is including an autographed picture of her on the track for the first 200 backers.
A backer who purchases the Julia will be able to choose one of three case choices and one of three band options. The case choices come in black, gold, and silver; and the band options come in brown leather, white leather, and stainless steel (in matching color to the case).
After the campaign ends on February 20th, The Abingdon Co. will begin manufacturing the Julia watch and will begin deliveries October 2019. The Julia will then be available at full retail price beginning November 2019.
Technical details
Movement
Miyota Fs20 Japanese Quartz Multi-Function
60 Minute Stopwatch
Military Time Feature
Date
Function 3 Hand
Case
40 MM wide
13.20 MM thick
Stainless Steel Case and Crown
Screw Down Stainless Steel Caseback
Anti-Reflective Sapphire Crystal
330ft. Water Resistance (10 ATM)
Bi-Directional 2nd Time Zone Inner Bezel
Tachymeter Fixed Outer Bezel
2 Non-Screw-Locked Double-Gasket Crowns
Dial
Genuine Mother-of-Pearl
SuperLuminova Index and Hands
Price
Estimated MSRP: $399.00 USD
About Julia Landauer
Julia Landauer is a NASCAR driver and 2-time champion from New York City. Since making history as the first and youngest female champion in the Skip Barber Racing Series at age 14, Julia has amassed dozens of wins in many different racing series. After becoming the first woman to win a NASCAR Track Championship at Motor Mile Speedway in her division in 2015, Julia graduated to the televised NASCAR K&N Pro Series West in 2016. In the K&N series, Julia finished 4th in the championship, becoming the highest finishing female in the series’ 64-year history.
In January of 2017, Julia was selected as an honoree for the Forbes 30 Under 30 list in the sports category. Julia was also the only female member of the highly selective NASCAR Next class of 2016-2017.
Julia graduated from Stanford University in 2014, earning a Bachelor of Science degree in Science, Technology, and Society. Julia has since purposefully built her brand where technology, community and racing intersect and fuse. During college Julia was a contestant on season 26 of CBS’ reality TV show SURVIVOR. It was also in college that Julia started her motivational speaking career with a TEDx talk and she is now a sought-after speaker for corporations, universities, and conferences, including Fortune’s Most Powerful Women.
Julia also serves as an external advisor to Hyundai Motor Corporation’s Center for Robotic-Augmented Design in Living Experience. As she climbs the NASCAR ladder Julia uses her racing platform to continue advocating for STEM education and women’s empowerment.
